How Increasing Your Prices Can Attract Better Customers
Problem Solvers25 Sep 2017

How Increasing Your Prices Can Attract Better Customers

How do you raise prices? It’s not easy, as the cofounders of Motto can attest. For more than a decade, they’ve been raising prices -- while evolving from a little design shop to a full-scale, high-end branding agency. Along the way, they were forced to reconsider exactly what work they do, how they structure their relationships with clients, and even what kind of company they run. Because pricing isn’t just about a number. It’s about your value, what you’re really worth, and who you want to work with. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(462)

Coach’s Longtime CEO Had An Intense Hiring Process

Coach’s Longtime CEO Had An Intense Hiring Process

When Lew Frankfort joined Coach in 1979, he knew nothing about fashion but he understood people. That skill became the foundation of his leadership and the reason he transformed Coach from a small, ov...

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How to Get Out of a Creative Rut

How to Get Out of a Creative Rut

Feeling stuck? Uninspired? Unsure how to find the right answer to the problem you're trying to solve? Scott Anthony can get you unstuck. He teaches strategy at the Tuck School of Business at Dartmout,...

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How to Find a Problem Worth Solving

How to Find a Problem Worth Solving

What makes an idea truly worthy of your time? Nir Zicherman, co-founder of Anchor and former Head of Audiobooks at Spotify, thought he’d left the startup world behind. But he kept wondering if he coul...

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The Simple Trick That Sells Anything

The Simple Trick That Sells Anything

When Jared Foster of Times Ticking bought a small watch shop, he realized one question was killing sales. So he replaced it with a simple, repeatable strategy that made customers feel welcome and read...

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Are You Over-Managing Your Team?

Are You Over-Managing Your Team?

Executive coach Muriel Wilkins joins the show to unpack one of the biggest growth blockers in business. The leader who needs to be involved in everything. Drawing from her new book Leadership Unblocke...

3 Nov 202529min

Taylor Rooks on How to Instantly Connect With Anyone

Taylor Rooks on How to Instantly Connect With Anyone

NBA stars don’t open up easily, but Taylor Rooks makes it look effortless. The lead host of Amazon’s NBA on Prime joins the show to share how she earns trust fast, even from the most guarded people in...

27 Okt 202529min

 Michael Bosstick on How to Build and Leverage an Audience

Michael Bosstick on How to Build and Leverage an Audience

Michael Bosstick, founder and CEO of Dear Media, breaks down the mechanics of audience growth and what smart creators do after they’ve built one. He shares his proven blueprint for turning attention i...

20 Okt 202541min

How to Take a Long Vacation

How to Take a Long Vacation

Most people think taking a month off work is impossible, but what if it’s actually a smart career move? Jillian Johnsrud, author of Retire Often, argues that planning a “mini-retirement” isn’t just go...

13 Okt 202525min

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