Change Your Name, Inspire Your Employees (Farewell, Oath!)
Problem Solvers30 Sep 2019

Change Your Name, Inspire Your Employees (Farewell, Oath!)

Does a corporate name really matter? Yes, says Guru Gowrappan. And he should know. On this episode, we learn why Yahoo and AOL was merged into a company called Oath, why Guru changed the name to Verizon Media, and how renaming the company changed the entire company’s culture—leading to more sales, more collaboration, and a lot less drama. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(462)

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How Eventbrite Found A New Customer Base

How Eventbrite Found A New Customer Base

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21 Jul 202529min

They Turn Video Games Into Movies & TV — Here's How

They Turn Video Games Into Movies & TV — Here's How

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14 Jul 202544min

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Mille...

7 Jul 202528min

 Why Many Companies Fail, and How to Avoid It

Why Many Companies Fail, and How to Avoid It

Do you want to learn to predict what your competitors will do next and prepare for it? Arjan Singh, author of Competitive Success: Building Winning Strategies with Corporate War Games, joins the show ...

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Do You Have “Founder-Market Fit”?

Do You Have “Founder-Market Fit”?

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