Treat Your Brand Like It's A Mission
Problem Solvers14 Des 2020

Treat Your Brand Like It's A Mission

How do you create passionate customers? Little Spoon's Lisa Barnett has an answer: Treat your brand like it's a mission—identifying an enemy, releasing a manifesto, and offering many ways to onboard your audience. In this episode, she explains how to do it all. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(467)

Win Customers’ Attention with This Clever Strategy

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win c...

15 Sep 202530min

  How Not to Die as a Company

How Not to Die as a Company

What do you do when your company is running out of money, your industry has collapsed, and even you think your idea is dumb? That’s the situation Siqi Chen, now founder and CEO of the finance platform...

8 Sep 202537min

How to Get AI to Recommend You

How to Get AI to Recommend You

Search is changing. Instead of typing a few words into Google, clients are now asking AI tools for hyper-specific recommendations. So how do you make sure they still find you? In this episode, Max Des...

1 Sep 202532min

How Marcus Lemonis Pushes People to Greatness

How Marcus Lemonis Pushes People to Greatness

Marcus Lemonis built his reputation as the guy who could fix anything. It’s even in the name of his TV show The Fixer on FOX his new show following the success of The Profit on CNBC. But now, as he en...

25 Aug 202524min

Solve the Problem, Win the Market

Solve the Problem, Win the Market

Michael Jacobson joined his uncle’s flower shop to help close it down.  Instead, he uncovered industry-wide problems like outdated tech, inefficient supply chains, and reliance on costly middlemen. By...

18 Aug 202529min

Is "Being A Jerk" Good For Business?

Is "Being A Jerk" Good For Business?

The myth of the genius jerk founder has shaped startup culture for decades, but it’s wrong. Dr. Richard Hagberg and Tien Tzuo, co-authors of Founders Keepers, have the data to prove it. In this episod...

11 Aug 202523min

How Eventbrite Found A New Customer Base

How Eventbrite Found A New Customer Base

Julia Hartz is the co-founder and CEO of Eventbrite, the platform built to help anyone host and sell tickets to an event. But after years in the business, Julia and her team realized something surpris...

4 Aug 202541min

How TaskRabbit Solves for Endless Human Variables

How TaskRabbit Solves for Endless Human Variables

Ania Smith, CEO of TaskRabbit, has spent her career building marketplace businesses. She shares the operational challenges of matching people who need tasks done with people who can do them and how Ta...

28 Jul 202529min

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