Build An Audience Without Advertising
If you want to learn how to succeed without traditional advertising, ask someone in the "adult" industry. Why? Because most advertising channels—including Facebook, Instagram, Snapchat, and more—are c...
21 Mai 201818min
Saving A Damaged Brand (Remember About.com?)
How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team -- and your new audience! -- along for the change? Those are the challenges Ne...
14 Mai 201821min
Selling The Product That Everyone Said Was Impossible
Selling perfume online seems impossible. After all, people need to be able to smell it, right? And when former Ralph Lauren executive Eric Korman launched his online perfume company PHLUR, he ran smac...
7 Mai 201817min
People Love Your Idea, But It Doesn't Make Money. Now What?
People may like to shop for cars online, but they still want to test drive them in real life before buying. So when the online car sales company Shift launched, it created a system its founders were s...
30 Apr 201820min
How to Name Your Company — Or Fix A Bad Name
A company's name is one of (if not the) biggest early decisions a company founder will make -- and they often get it wrong. Google was first called BackRub, Best Buy was Sound of Music, eBay was Aucti...
23 Apr 201821min
He Took A Lowbrow Product, And Made It Luxury
Sean Dowdell loved tattoos, but he hated tattoo parlors. They were dirty, uninviting, downmarket, unprofessional and often sexist. So when he set aside his music career to start his own tattoo parlor,...
16 Apr 201817min
The Business Model Doesn't Work—So Change It!
What happens when your customers are willing to use your product, but they're not willing to pay for it? Answer: Your business model may be wrong. That's what Ilir Sela learned after launching Slice, ...
9 Apr 201819min
The Curse of the Problem Solver - You Can't Solve It All
Patrick Llewellyn discovered that his design company, 99designs, was only fulfilling some of his customers' needs. He wanted to fill more, so he created a spinoff brand called Swiftly. But in doing so...
2 Apr 201821min
