Why Eco-Friendly Products Keep Failing
People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation Learn more about your ad choices. Visit megaphone.fm/adchoices
14 Aug 202330min
Where the Greatest Creative Ideas Come From
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 Aug 202326min
The Greatest Meetings Policy Ever
At The Lactation Network, anyone can opt out of any meeting. Why? Because CEO Sarah Kellogg Neff has a philosophy about meetings and company culture — and you need to hear it. Learn more about your ad choices. Visit megaphone.fm/adchoices
31 Jul 202340min
Why More Creative People Should Be In Leadership Roles
Advertising legend David Droga, founder of Droga5 and now head of Accenture Song, explains why there should be more creatives in the C-suite — and why creatives should start seeing themselves as business leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices
24 Jul 202335min
Prepare for the Worst With "The Flexible Method"
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17 Jul 202323min
How to Make Customers 28% Happier!
Multiple studies prove it: Sustainable products make people happier, and inspire them to spend more money. We go through the research with Thomas McKinlay of Ariyh.com. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation Learn more about your ad choices. Visit megaphone.fm/adchoices
10 Jul 202321min
How to Speak and Be Truly Understood
What you say is important, but how you say it matters even more. Tone coach Marshall Davis Jones, author of the new book "Tonal Influence", explains how to master the meaning behind your words. Learn more about your ad choices. Visit megaphone.fm/adchoices
3 Jul 202335min
Why LinkedIn Doesn't Want You Going "Viral"
LinkedIn has made some big changes to its algorithm. So what kind of posts does the system now reward? LinkedIn editor in chief Dan Roth and director of product Alice Xiong walk us through it. Learn more about your ad choices. Visit megaphone.fm/adchoices
27 Jun 202348min
