This Packaging Change Sent Sales "Through the Roof"
Problem Solvers26 Aug 2024

This Packaging Change Sent Sales "Through the Roof"

Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that was struggling to gain traction... until they rethought a critical part of the brand. Sales went through the roof, and the company was sold to Anheuser-Busch. Here, HiBall cofounder Dan Craytor explains what happened. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(462)

What I've Learned After 400 Episodes

What I've Learned After 400 Episodes

This is episode 400 of Problem Solvers, and I've learned a few important things about how to evolve a product! In this episode, I share why you might be WRONG about what makes your product special — a...

21 Apr 202525min

Stop Doing What People Hate!

Stop Doing What People Hate!

It's a simple philosophy. But what does it take to actually achieve? We talk to Jesse Cole, owner of the baseball team Savannah Bananas, about the idea that transformed his business—and how it can wor...

14 Apr 202527min

How I Won This Angry Customer’s Business Back

How I Won This Angry Customer’s Business Back

Here's a strategy for talking people down, and even turning people's anger to your advantage. And I have the emails to prove it! Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Apr 202512min

How to Tell Your Brand Story, from the Storytelling Master

How to Tell Your Brand Story, from the Storytelling Master

Donald Miller literally wrote the book on brand storytelling: It's called Building A StoryBrand, and it sold 1 million copies. He's just released an updated version. On this podcast, Don explains how ...

31 Mar 202527min

How to Become Shameless (In the Best Way)

How to Become Shameless (In the Best Way)

Want to pitch yourself with confidence? Want to become better at sales, or just selling yourself? You must learn to be shameless. That's the advice from Jenny Wood, former Google executive and author ...

24 Mar 202540min

How to Be Your Brand's Face, with Angie of Angie's List

How to Be Your Brand's Face, with Angie of Angie's List

Angie Hicks has been the face of Angie’s List (now called Angi) for decades. It’s not a role she wanted, but she knows how important it is — and how to play it perfectly. Learn more about your ad choi...

17 Mar 202530min

Confessions of a Former Retail Buyer

Confessions of a Former Retail Buyer

Want to get your product onto store shelves? Listen to this. Matt Adelmann used to be a buyer at Target, where he was responsible for placing products on shelves. Here are the three mistakes that foun...

10 Mar 202533min

How Nintendo (Literally) Changed the Game

How Nintendo (Literally) Changed the Game

In 2006, a debate raged inside of Nintendo: Do they bundle their new Wii console with the game Wii Sports, or sell the game separately? Reggie Fils- Aimé was president of North America at the time, an...

3 Mar 202529min

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