The MM+M Podcast29 Apr 2021

A sponsored MM+M Podcast with DeepIntent

Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed. While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require two or more vendors to activate and measure campaigns leading to latency, waste, inaccuracies, and imprecise optimizations. In this session, DeepIntent CEO Chris Paquette will discuss the challenges behind accurately measuring the success of a campaign, the importance of optimizing patient and HCP campaigns based on real-time business metrics using Rx data to gain valuable insights into clinical behaviors, and how DeepIntent Outcomes addresses these issues; resulting in campaigns that are more informative for both patients and providers, and yield better patient outcomes.

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Episoder(171)

MM+M Podcast 11.2.21: RDA’s Michael Nace

Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.

2 Nov 202133min

HCP measurability and insights

Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. ...

28 Okt 202127min

MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone

Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audien...

26 Okt 202126min

Engaging partners early in the commercialization process is key to success

Creating a solid branding foundation and market access strategy will pay off down the road.

21 Okt 202127min

MM+M Podcast 10.21.21: Issue One’s Danielle Caputo

Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.

21 Okt 202118min

Why product design and usability matter in supporting HCP engagements

In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential tod...

20 Okt 202128min