Her Drink Outsold Coca-Cola! 0 To 65% Market Share In 3 Years! Top 1% Meta Ad Spend In The World!
She sold 2M units in a country of 5M people in Year 1 of the business. At one store, her beverages were outselling Coca-Cola. When a founder is obsessed, this is what happens.Kate Gatfield-Jeffries is the co-founder of Moodi, the wellness brand taking over ANZ. In just 3 years Moodi has scaled to being in the top 1% of highest meta ad spenders in the world (multi-millions $), been sold in nearly 500 stores and captured 65% of the New Zealand market. But Kate is still personally emailing 650 customers to develop a new product, writing all Moodi’s ad scripts, flying halfway across the world to have coffee with a potential new hire, and giving away a $125K Range Rover to thank her customers for getting Moodi into retail.In this episode of Chew the Fat, Kate shares why she ignores everyone else’s playbook, how Moodi became the #1 functional drink in New Zealand, and why her promise to herself of becoming a CEO by 40 came 16 years early. This is the story of a founder who’s willing to knock louder when the door doesn’t open.Follow my journey:Website: www.eatwithpurpose.net Instagram: frankgreeff_ Youtube: @Frankgreeff
21 Jul 50min
How To Start A $800M+ Company! “We Should Pay Politicians $1M!”, “Why Christians Hated My Ad!” Charlie Gearside, Eucalyptus Co-Founder
He nearly got fired 2 weeks into his first startup, wrote a mattress ad that outraged Christians and co-founded Eucalyptus ($800M+ valuation).Charlie Gearside is the co-founder of Eucalyptus, the healthtech company behind viral brands including Pilot, Juniper, Kin, Software and Compound. Their mission is to fix a broken healthcare system, and they aren’t afraid to use controversial (and often hilarious campaigns) to do it, saving Medicare $40M so far.In this episode of Chew the Fat, Charlie shares why he thinks we should pay politicians $1M salaries, how Australia’s “colonial mindset” kills innovation, and why sweat equity - not property - is the smartest investment young Aussies can make.Follow my journey:Website: www.eatwithpurpose.net Instagram: frankgreeff_ Youtube: @Frankgreeff
14 Jul 47min
“Start That Business, You Can Always Return To Your 9-5!”, She Made An Extra $400K While Working Full-Time! – Rosie Collins, Deja Marc Founder
She made $400K from her side business while working full-time, did customer service during her workouts, and got 16M views on her first TikTok video.Rosie Collins is the founder of Deja Marc, a personalised jewellery brand that started from her making engravings at Trophy Land to now signing retail agreements with Australia's largest shopping centre franchise. She doesn't consider her jewellery a fashion brand, rather she studied everything from wedding brands to funeral homes to build something people turn to during life’s biggest moments.In this episode of Chew the Fat, Rosie shares why she’s betting on in-person experiences to take e-comm brands to the next level, how she balances building a business and raising her daughter, and why launching the perfect product means you’re launching too late.Follow my journey:Website: www.eatwithpurpose.net Instagram: frankgreeff_ Youtube: @Frankgreeff
7 Jul 46min
"I Built An AI Second Brain!" (That Is 100x Better Than ChatGPT) He Thinks 10x Clearer, Breaks Trauma Loops And Has Become A Better Founder! Matt Lakajev
He built a second brain using ChatGPT, uploaded 1000 hours of his raw thoughts, and used AI to change not just his business - but his identity.Matt Lakajev is the founder of Seven Figure Creators and Australia’s #1 lead gen expert. But this episode is about something deeper than sales. After working 16-hour days, hitting burnout, and revisiting old trauma at Coachella, Matt built an AI-powered second brain to map his subconscious, rewrite mental patterns, and unlock clarity most founders never reach.In this episode of Chew the Fat, Matt reveals how he turned 2,000 voice notes into an AI mirror of his subconscious, why the best AI opportunity is selling to old rich people and how building his “second brain” helped him break trauma loops and think 10x clearer.If you want to learn how to create your own AI second brain, click here!Follow my journey:Website: www.eatwithpurpose.net Instagram: frankgreeff_ Youtube: @ChewTheFatPod & @FoundersTableAI
30 Jun 1h 2min
She Built a $1M Business While Pregnant! Work Only 20 Hours A Week! She’s A Mom And The Breadwinner Of The Family! – Mikhailla Fitzgerald
She scaled a side hustle to $1M in 1 year with only 1 employee. And she did it all through a pregnancy.Mikhailla Fitzgerald is the founder of a talent agency that was acquired just four years after launch. But behind the headlines is a story of rebuilding after losing a child, shutting down a 7-figure business to avoid burnout, and figuring out who she was after giving up the founder title.In this episode of Chew the Fat, Mikhailla shares the sacrifices she makes as the breadwinner of her family, built systems to work just 20 hours a week, and went through a nine-month acquisition while juggling motherhood.Follow my journey:Website: www.eatwithpurpose.net Instagram: frankgreeff_ Youtube: @Frankgreeff
10 Jun 33min
She Broke Her Bones To Get Into Paralympics! Overcame PTSD at 9 To Become A World Football Champion! How She Responded To People Saying “You Don’t Look Disabled!” – Rae Anderson
She broke her bones to ski, trained through clinical PTSD, and now is a world champion footballer and dual paralympian.Rae Anderson is a dual Paralympian who’s represented Australia in long jump, javelin, alpine skiing, and football. From being told she didn’t “look disabled” to winning a World Cup with the ParaMatildas, Rae’s story shows that anything is possible with unbeaten resilience.In this episode of Chew the Fat, Rae shares how cerebral palsy shaped her mindset from childhood, why she networked her way into every opportunity she’s had since age 15, and what happened when Javelin, the sport she trained her whole life for, was removed from the Paralympics just before Tokyo.Follow my journey:Website: www.eatwithpurpose.net Instagram: frankgreeff_ Youtube: @Frankgreeff
2 Jun 34min
From One Van to $1M Donated! Built a National Franchise, Now Leading a $1B Generosity Movement – Alana Nicholls, Founder of ProPurpose
She built a multi-million dollar franchise, raised over $1M for positive impact, and now she’s on a mission to help 70,000 businesses give $1B by 2035.Alana Nicholls is the founder of ProPurpose, a movement helping business owners embed generosity into their business models. But before that, she grew Platinum Electricians with her husband from a single van to a national franchise, while sponsoring a child every month for every van they added. This proved that purpose and profit aren’t opposites… they're partners.In this episode of Chew the Fat, Alana reveals the life-changing moment in Zambia that shaped her mission, the fear that stops most business owners from giving, and why she believes creativity only happens in stillness.Follow my journey:Website: www.eatwithpurpose.net Instagram: frankgreeff_ Youtube: @Frankgreeff
26 Mai 49min
$35M Pilates Brand! 90 Gyms in 13 Countries! How To Think 5 Years Ahead! Strong Founder, Michael Ramsey
He went from selling creatine in high school to running 90 gyms across 13 countries - and now he’s moving his entire family to the US to chase the next chapter.Michael Ramsey is the co-founder of Strong, the $35M Pilates franchise. But while most would coast at 90 locations, Michael believes if you're not growing, you're dying. So he sold everything, packed two suitcases, and moved his family to America.In this episode of Chew the Fat, Michael shares how he built a brand that makes men comfortable doing Pilates, why the gym is the only place you actually want failure, and how he’s always thinking five years ahead. Follow my journey:Website: www.eatwithpurpose.net Instagram: frankgreeff_ Youtube: @Frankgreeff
12 Mai 42min
