The Found Podcast with Molly Knuth20 Nov 2024

182: Resilience in Your Marketing

Last week both in our email and on The Found Podcast, we dove into the concept of "resilience" and how the people we surround ourselves with can help us through the highs and lows that come with being small business owners and entrepreneurs. Our discussion drew upon the Harvard Business Review article entitled "The Secret to Building Resilience" by Rob Cross, Karen Dillon, and Danna Greenberg. In their article, the authors found that resilience has been shown to positively influence work satisfaction and engagement, as well as improve overall well-being, and lower depression levels. But they are very clear that resilience isn't just a kind of solitary internal "grit" that allows us to bounce back. Their research shows that resilience is also heavily enabled by strong relationships and networks. Using that as our model for resilience, I can apply it to many interactions in my personal and professional life. I can apply it to various seasons in my personal life and my business at Molly Knuth Media, but I also think we can apply it to our business marketing, because Lord knows we need to bounce back from setbacks often when our marketing plans go awry. So in today's episode of the podcast, I ask the question: "How can we stay resilient in our marketing?" Molly's thoughts on resilient marketing:

People do business with people.
You choose the marketing trends, don't let the trends choose you.
Tell stories in your marketing content, assets, and channels.
Focus on long-term impact, not short-term wins.

In today's episode (Number 182 now streaming on iTunes and Spotify), I go into detail about how you can use these resilient marketing methods for your own business in Q4 of 2024 and beyond. More Helpful Links Link to full article: https://hbr.org/2021/01/the-secret-to-building-resilience Submit your Q&A here: https://bit.ly/thefoundpodcastquestions Book a discovery call here: https://bit.ly/30minuteswithmkm

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(276)

245: The Art of Unraveling with Erin McGuire-Henson

This week on The Found Podcast, Molly reconnects with returning guest Erin McGuire-Henson, a nervous system healer, coach for soul-aligned entrepreneurs, and newly published author of The Art of Unrav...

25 Mar 46min

244: Go First: Courage, Community, and Starting Over with Erin Moore

This week on The Found Podcast, I'm joined by brand photographer, mother of four, and longtime friend Erin Moore for a deeply honest conversation about courage, community, and what it really takes to ...

18 Mar 42min

243: Your Story Is Your Superpower with Danielle Letayf

This week on The Found Podcast, I'm joined by Danielle Letayf — founder of Badassery, personal brand strategist, podcast guesting expert, and the perfect woman to help us kick off our Women's History ...

11 Mar 43min

242: Hot Takes vs. High Character: A Women's History Month Reflection

It's officially Women's History Month, and this year, instead of starting with statistics, I'm starting with a question: In 2026, are we elevating hot takes…or high character? When I was in seventh gr...

4 Mar 46min

241: The Ecosystem of Opportunity: How Community Colleges Build Stronger People, Businesses, and Communities with Amy Lasack of NICC

What if education wasn't a one-time phase of life, but an evolving journey designed to meet people exactly where they are? In this episode of The Found Podcast, Molly sits down with Amy Lasack, Vice P...

25 Feb 44min

240: More Than a Title: Reintroducing Myself (and Why Your Path Doesn't Have to Be Linear)

If you've been here for years or you're only a handful of episodes in... this one is for you. After recently stepping back into the guest seat on another podcast, I realized it had been a while since ...

18 Feb 45min

239: The Power of "The Pause" with Molly Schreiber

Some people build businesses. Some people follow a calling. And sometimes… those two things become the very same path. This week on The Found Podcast with Molly Knuth, I sit down with fellow Iowan and...

11 Feb 48min

238: Five Things I'm Embarrassed I Had to Relearn (and What They Taught Me About Leadership, Money, and Showing Up)

This one is a little raw. A little unpolished. And very real. After batch-recording months of episodes and stepping into a new season of leadership, I sat down at the mic for the first time this year ...

4 Feb 45min