Brandy20 Nov 2024

Rebranding Rebrand: Jaguar, Nicolas Cage, and Thermodynamics of Brand

What do Jaguar, Nicolas Cage, and Thermodynamics

have in common? Rebranding...

What does that mean for you and your business?

>> Get the Award-Winning Book(Brandy): Amazon

In this episode of Brandy, rebrand experts Reilly Newman and Scott Saunders break down what a real rebrand truly entails and bust the myths that many businesses have about rebranding. Drawing unexpected connections—from Crocs to Nicolas Cage, Lego to thermodynamics—this conversation will challenge everything you thought you knew about brand transformation.

Tune in to explore:

The fundamental difference between a true rebrand and superficial updates
Why rebranding goes deeper than aesthetics—it’s about strategy and identity
What brands like Crocs and Lego teach us about reinvention
How thermodynamics applies to the life cycle of a brand
How brand is perception and what that means for you
Why perception is like energy
Reilly and Scott's opinion on the new Jaguar Rebrand (yikes)
Practical tips for businesses considering a rebrand

If you’re ready to rethink the way you approach rebranding, this episode is a must-listen for business owners and marketers alike. Discover the transformative power of a real rebrand and what it can mean for your business. Cheers!

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠

About Motif: MotifBrands.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(130)

Why Your Competitor Is Beating You

You're doing more. You're delivering more. You care more. And somehow your competitor (the one you know isn't working as hard or bringing as much to the table) is getting the business.That's not a wor...

1 Sep 16min

Strategy vs. Positioning: Why You're Doing Them Backwards

Frustrated why the market still doesn't see your business the way you want to be seen?The problem isn't the execution. It's the method.In this solo episode of Brandy, Reilly Newman breaks down the rea...

25 Aug 28min

Nazis, Caffeine, Energy Drinks, and Starbucks

Starbucks didn't enter the energy drink market. They were already in it. Reilly Newman and Scott Saunders break down the caffeine arms race (Starbucks, McDonald's, Panera, Celsius, Red Bull, Dutch Bro...

18 Aug 20min

What Y2K Is Really Telling Brands About How Consumers Buy

BMW is putting movie ads on the dashboards of $80,000 cars. Founders are buying keyboards that sound like typewriters. Target is selling Y2K fashion drops. And somehow these things are all the same st...

11 Aug 16min

Why Your Marketing Sounds Like Everyone Else

"Great food. Great drinks. Great times." Sound familiar? It should... because every restaurant, bar, and winery in your area is saying the exact same thing. And when everyone says the same thing, no o...

4 Aug 15min

Why Your Sales Feel Harder Than They Should

Most businesses put all the pressure on sales. The pitch has to be perfect. The follow-up has to be relentless. The close has to land. But what if the sale was already won (or already lost) long befor...

28 Jul 19min

How to Turn Your Brand Into Gold: The Alchemy of Rebranding

What if the closest thing to the philosopher's stone (the mythical substance that transforms ordinary materials into gold) already exists in business?In this episode of Brandy, Reilly Newman and Scott...

21 Jul 18min

Try Before They Buy: Why Free Samples Beat Advertising Every Time

Advertising tells people you're great. A sample proves it.Free samples are one of the oldest conversion tools in business and consistently one of the most underestimated. While brands pour budget into...

15 Jul 21min