Remix: Google Zero is here — now what?

Remix: Google Zero is here — now what?

For nearly 20 years now, the web has been Google’s platform; we’ve all just lived on it. Google is constantly changing that platform — it launched another attempt to combat ‘parasite SEO’ just this week — and not all of those changes have worked well. Earlier this year I talked to a lot of people who have built on that platform. For a lot of small businesses and content creators, that’s suddenly not stable anymore. The number one question I have for anyone building things on someone else’s platform is: What are you going to do when that platform changes the rules? Links: Google is cracking down on sites publishing parasite SEO content | The Verge How Google is killing independent sites like ours | HouseFresh HouseFresh has virtually disappeared from Google results. Now what? | HouseFresh Google Is Killing Retro Dodo & Other Independent Sites | Retro Dodo Google CEO Sundar Pichai on AI-powered search and the future of the web | The Verge Will AI break the internet? Or save it? | The New York Times The biggest findings in the Google Search leak | The Verge Mountain Weekly News Telly Visions E-ride Hero That Fit Friend Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(953)

Dr. Jill Lepore on why the AI backlash is vital for the future

Dr. Jill Lepore on why the AI backlash is vital for the future

Dr. Jill Lepore is one of the best writers there is at identifying institutional patterns in history, and Decoder is a show about systems and organization — so her new book, The Rise and Fall of the A...

20 Jul 59min

Proton’s CTO: No company is going to jail for you

Proton’s CTO: No company is going to jail for you

We’ve got the first of a two-part series on the systems that run the world: I’m talking today with Bart Butler, the CTO of Proton, the company that makes private and secure productivity software. Th...

16 Jul 1h 24min

Yes, even Nvidia's head of automotive is fighting for compute

Yes, even Nvidia's head of automotive is fighting for compute

Nvidia is obviously in the news constantly because of the AI boom — but it's also a major supplier to the entire auto industry As head of Nvidia's automotive division, Xinzhou Wu has a front-row seat ...

13 Jul 1h 11min

Why did Comcast ever buy NBC?

Why did Comcast ever buy NBC?

My guest today is Peter Kafka, chief correspondent at Business Insider and host of Channels, a podcast about the media industry. And it’s a big week for the media industry — Comcast just announced tha...

9 Jul 1h 2min

Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

Today I’m talking with Ali Berman and Raina Penchansky, who run the Creators Division at United Talent Agency. UTA is an enormous talent agency, and Ali and Raina's creators division represents some o...

6 Jul 1h 8min

The CMO is a dying role, says Digitas' Amy Lanzi

The CMO is a dying role, says Digitas' Amy Lanzi

We’ve got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber villa at the Cannes Lions advertising festival in ...

2 Jul 56min

He changed outdoor cooking forever — then took over Weber

He changed outdoor cooking forever — then took over Weber

It’s time for our annual Fourth of July grill episode here at Decoder, which is when we invite the CEOs of outdoor cooking companies onto the show to explain just how their businesses kind of look lik...

29 Jun 1h 11min

Rewind: CEO Jim Farley on Ford's EV gamble

Rewind: CEO Jim Farley on Ford's EV gamble

Hey everyone, Nilay here. You might remember I took a break from Decoder last year — we had a baby, so I took some leave. In my place, we had an excellent slate of guest hosts, and we’ve been working ...

25 Jun 1h 3min

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