The PR Week26 Aug 2021

The PR Week: 8.26.2021: Alison Brod, Alison Brod Marketing + Communications

Podcast topics:

2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers and more.

18:12 - Pfizer’s COVID-19 vaccine has been officially approved by FDA —What are the implications for marketing and mandates?

22:32 - Zeno Group has bought a stake in multicultural and Black woman-owned communications firm Egami; Zeno CEO Barby Siegel says the partnership will benefit her agency’s goals on multicultural communications and diversity, equity and inclusion.

26:03 - The 9/11 Memorial & Memorial is launching a Never Forget PSA ahead of the terrorist attacks’ 20th anniversary, specifically to reach a generation of younger Americans who have no memory of the attacks.

30:11 - People moves, including Marina Maher Communications hiring its first president of healthcare and corporate businesses.

31:34 - What’s trending on social — Is it too early for Pumpkin Spice Latte?; Tony Hawk uses his own blood to promote skateboards; Is the #CrateChallenge brand safe?

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(376)

The new influencer playbook, a podcast sponsored by Real Chemistry

The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand i...

29 Mai 25min

The power of the prompt, a podcast sponsored by Coyne PR

As brands race to understand how they show up in generative AI and measure their visibility, many make strategic decisions based on incomplete data. A smart prompt framework can be the main ingredient...

28 Mai 29min

The PR Week: 5.28.2026 - Alex Myers, Manifest

The latest guest on The PR Week podcast is Alex Myers, founder and CEO of Manifest, who joins the show to talk about the growth of his firm and what he’s learned along the way. Among those lessons, ho...

28 Mai 42min

The PR Week: 5.21.2026 - PRWeek Women of Distinction special

This week’s episode of The PR Week podcast was recorded on the ground at our 2026 Women of Distinction event in New York City, which was held on May 19. This year, PRWeek honored 27 Women of Distincti...

21 Mai 38min

The PR Week: 5.14.2026 - Jim Joseph, FleishmanHillard

The special guest on this week’s episode of The PR Week podcast is Jim Joseph, global head of brand impact at FleishmanHillard. Joseph talks about the launch this week of FleishmanHillard’s America ...

14 Mai 27min

Creativity means business, a podcast sponsored by Padilla

Creativity isn’t what you make. It’s how you think. And organizations that treat it as a department — rather than a discipline —are leaving serious competitive advantage on the table. In this episode,...

11 Mai 26min

The PR Week: 5.7.2026 - Courtney Kasinger, Eli Lilly and Company

This week’s guest on The PR Week podcast is Courtney Kasinger, executive director of communications at Eli Lilly and Company and jury chair for the 2026 PRWeek Healthcare Awards. She talks about stan...

7 Mai 22min

PRWeek Sports Conference special

Recorded live at the PRWeek Sports Conference in New York City, this is The PR Week podcast. From the rise of women’s sports leagues and the road to the World Cup and the Olympic Games, sports is the ...

1 Mai 43min