The keys to corporate social advocacy, a podcast sponsored by Coyne PR
The PR Week10 Nov 2021

The keys to corporate social advocacy, a podcast sponsored by Coyne PR

Brands and their leaders are expected to get involved in matters impacting society. Increasingly, consumers are judging organizations on their purpose and ESG initiatives, making key decisions based on their perceptions.

Social channels and platforms are where many of these conversations and activities take place. This podcast, featuring Coyne PR’s Tim Schramm and the University of Virginia Darden School of Business’ Kimberly Whitler, drills deep into the opportunities and pitfalls that await brands in this space.

Harkening back to a recent Forbes article to which she contributed, Whitler speaks candidly about the dangers brands can face if they pick a side as they engage in activism. From there, Schramm offers counsel to organizations who get involved in causes and conversations with good intentions, but get reactions online that are nothing like they would have expected.

These are just a couple of the topics tackled during Whitler’s and Schramm’s podcast with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(359)

The PR Week: 4.28.2022: Corey Dade, WSP USA

The PR Week: 4.28.2022: Corey Dade, WSP USA

Corey Dade, VP of corporate communications at WSP U.S.A., is this week’s guest on The PR Week. He talks about leading communications for the massive engineering professional services firm and other to...

28 Apr 202237min

The PR Week: 4.21.2022, Tim Dyson, Next Fifteen

The PR Week: 4.21.2022, Tim Dyson, Next Fifteen

Remember when technology magazines were the size of phone books? Next Fifteen CEO Tim Dyson takes listeners back to that era on the latest edition of The PR Week, talking about working with Steve Ball...

21 Apr 202240min

The PR Week: 4.14.2022 - Kim Sample, PR Council

The PR Week: 4.14.2022 - Kim Sample, PR Council

Podcast topics: - Golin wins Grubhub’s PR AOR account; -The state of return-to-the-office mandates after Philadelphia reinstated mask mandates and the New York City subway shooting; - Agencies push ba...

14 Apr 202233min

What you missed from SXSW, a podcast presented by Plus Company

What you missed from SXSW, a podcast presented by Plus Company

Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has y...

12 Apr 202232min

The PR Week, 4.7.2022: David Lowey, marcoms and operations, Atari VCS and Atari Video Games

The PR Week, 4.7.2022: David Lowey, marcoms and operations, Atari VCS and Atari Video Games

On the latest edition of The PR Week, Atari’s David Lowey sits in to talk about his company’s 50th anniversary and the sheer scale of the gaming industry. Plus: Major people moves at HP, McDonald’s, t...

7 Apr 202235min

The PR Week: 3.31.2022: Lisa Tareila, director of public relations, Next PR

The PR Week: 3.31.2022: Lisa Tareila, director of public relations, Next PR

Lisa Tareila, director of public relations at Next PR, joins The PR Week to discuss Academy Awards fallout and other Oscars highlights and lowlights. Plus: -PRWeek’s 2022 Women of Distinction and Wome...

31 Mar 202234min

The PR Week: 3.24.2022: Elizabeth McNichols, CEO, Outcast

The PR Week: 3.24.2022: Elizabeth McNichols, CEO, Outcast

Podcast topics:- Zeno Group wins three Kraft Heinz brand assignments;- Ongoing coverage of war in Ukraine, and the comms strategies of Volodymyr Zelenskyy and Russian propaganda; - Real Chemistry 2021...

24 Mar 202232min

The PR Week: 3.17.2022: PRWeek US Awards 2022 roundup

The PR Week: 3.17.2022: PRWeek US Awards 2022 roundup

The editorial team reflects on ringing the Closing Bell at Nasdaq and PRWeek's first in-person live awards for three years. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One ...

17 Mar 202225min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
i-retten
stopp-verden
popradet
fotballpodden-2
det-store-bildet
rss-gukild-johaug
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-ness
nokon-ma-ga
hanna-de-heldige
aftenbla-bla
e24-podden
rss-dannet-uten-piano
frokostshowet-pa-p5
rss-penger-polser-og-politikk