Bullish communications: what works in a bear economy, a podcast presented by Bospar
The PR Week23 Jun 2022

Bullish communications: what works in a bear economy, a podcast presented by Bospar

During recessions reputation has more sway than marketing. Buyers want trust and credibility — they need to know they are buying from sound businesses that can and will survive the lean times. PR is how you build trust, credibility — earned, third-party validation matters more than ever. Continuous communication is critical. Your competitors may go quiet — this is your opportunity to gain ground and market share. This is an opportunity for brands to build communities via organic social. Agencies will be more needed than ever, brands will need to outsource additional headcount. People connect to stories - provide examples of companies that were either born or underwent growth (outpaced a competitor) during a recession. Pepper these throughout the conversation. More mature companies have to consider their whole stakeholder ecosystem - a lot of audiences often with conflicting interests, esp during a recession - investors vs employees re: layoffs. Speaking authenticity while also addressing the concerns of each stakeholder is a crucial role that comms can help with. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(359)

The PR Week: 2.26.2026 - Armando Azarloza, Axis Agency

The PR Week: 2.26.2026 - Armando Azarloza, Axis Agency

The latest guest on The PR Week podcast is Armando Azarloza, CEO of Axis Agency.  He talks about the Hispanic market in the U.S. and why it must be a focus of any brand marketing campaign and not just...

26 Feb 50min

The PR Week: 2.19.2026 - Fred Haberman, Haberman

The PR Week: 2.19.2026 - Fred Haberman, Haberman

The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating i...

19 Feb 40min

Building a Best Place to Work in PR — insights from the MDs that made it happen

Building a Best Place to Work in PR — insights from the MDs that made it happen

There is a difference between being a good, perhaps even great, place to work and being the very best. And that difference can make all the difference on so many levels, recruitment and retention of t...

18 Feb 33min

The PR Week: 2.12.2026 - Chris Heywood, Brand USA

The PR Week: 2.12.2026 - Chris Heywood, Brand USA

PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subs...

12 Feb 47min

The PR Week: 2.5.2026 - Storm Tussey, Discover Puerto Rico

The PR Week: 2.5.2026 - Storm Tussey, Discover Puerto Rico

Storm Tussey, chief marketing officer for Discover Puerto Rico, joins The PR Week's latest episode as Puerto Rico is getting ready to celebrate Bad Bunny’s performance headlining the Super Bowl LX hal...

5 Feb 47min

The PR Week: 1.29.2026 - Nick Kalm, Reputation Partners

The PR Week: 1.29.2026 - Nick Kalm, Reputation Partners

The guest on the latest edition of The PR Week podcast is Nick Kalm, founder and CEO of Reputation Partners, a firm he launched in 2002 after working at Edelman. Kalm talks about the corporate reactio...

29 Jan 34min

Live from Davos: Unlocking the $7 trillion reputation economy, a podcast sponsored by Burson

Live from Davos: Unlocking the $7 trillion reputation economy, a podcast sponsored by Burson

With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputat...

26 Jan 26min

The PR Week: 1.22.2026 - Davos special edition

The PR Week: 1.22.2026 - Davos special edition

The World Economic Forum in Davos brings together many of the most important political and business leaders in the world, and it’s also a who’s who gathering of some of the biggest names in the PR ind...

22 Jan 27min

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