The PR Week23 Jun 2022

Bullish communications: what works in a bear economy, a podcast presented by Bospar

During recessions reputation has more sway than marketing. Buyers want trust and credibility — they need to know they are buying from sound businesses that can and will survive the lean times. PR is how you build trust, credibility — earned, third-party validation matters more than ever. Continuous communication is critical. Your competitors may go quiet — this is your opportunity to gain ground and market share. This is an opportunity for brands to build communities via organic social. Agencies will be more needed than ever, brands will need to outsource additional headcount. People connect to stories - provide examples of companies that were either born or underwent growth (outpaced a competitor) during a recession. Pepper these throughout the conversation. More mature companies have to consider their whole stakeholder ecosystem - a lot of audiences often with conflicting interests, esp during a recession - investors vs employees re: layoffs. Speaking authenticity while also addressing the concerns of each stakeholder is a crucial role that comms can help with. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Episoder(382)

The Ripple effect: From story to movement, a podcast sponsored by Chandler Chicco Agency

When one person shares their experience living with a condition, something powerful happens. Empathy spreads, understanding grows and change follows. Motivated by this belief, Chandler Chicco Agency c...

25 Jun 26min

The PR Week: 6.25.2026 - Cannes Lions special

PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subs...

25 Jun 38min

AI has become your key stakeholder, a podcast sponsored by RepTrak

So much conversation around AI has centered on its power as a tool to change how communicators operate. And it’s all valid. However, the realization has become inescapable: AI is no longer just a prod...

23 Jun 23min

The PR Week: 6.18.2026 - Mike Neumeier, Arketi Group

This week’s guest on The PR Week podcast is Mike Neumeier, cofounder and CEO of Arketi Group. In a wide-ranging interview, Neumeier talks about everything from the Atlanta PR market to making AI an e...

18 Jun 34min

The PR Week: 6.11.2026 - Jim O’Leary, Penta Group

This week’s guest on The PR Week podcast is Jim O’Leary, an alum of Edelman and Weber Shandwick who recently joined Penta Group as CEO. O’Leary talks about why he switched firms and what the agency of...

11 Jun 29min

The PR Week, W6.4.2026: Tyler Perry, Mission North

Does every technology client now need to be able to tell an AI story? Tyler Perry, co-CEO of Mission North, tries to answer that question and much more on this latest edition of The PR Week podcast. ...

4 Jun 41min

The new influencer playbook, a podcast sponsored by Real Chemistry

The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand i...

29 Mai 25min

The power of the prompt, a podcast sponsored by Coyne PR

As brands race to understand how they show up in generative AI and measure their visibility, many make strategic decisions based on incomplete data. A smart prompt framework can be the main ingredient...

28 Mai 29min