Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli
The PR Week5 Des 2022

Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli

Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.

In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(362)

A masterclass in influence, a podcast sponsored by Cision

A masterclass in influence, a podcast sponsored by Cision

Featuring:-Sinead Norenius, VP of product management, CisionA world with better content. That is the tagline for BuzzSumo, a content marketing platform that is part of the Cision family and is oversee...

16 Nov 202328min

The PR Week: 11.16.2023 - Peter Land

The PR Week: 11.16.2023 - Peter Land

The latest guest on The PR Week podcast is Peter Land, a veteran of most recently Dick’s Sporting Goods as well as the NBA and several agencies. He talks about his plans for semi-retirement, as well a...

16 Nov 202340min

The PR Week: 11.9.2023 - Bayron Wilson, Urban Alchemy

The PR Week: 11.9.2023 - Bayron Wilson, Urban Alchemy

Bayron Wilson is the cofounder and COO of Urban Alchemy, a nonprofit that works in situations involving extreme poverty, homelessness, mental illness and addiction. More than 90% of the group’s workfo...

9 Nov 202332min

The PR Week, 11.2.2023: Lianne Hedditch, San Diego Zoo Wildlife Alliance

The PR Week, 11.2.2023: Lianne Hedditch, San Diego Zoo Wildlife Alliance

The latest guest on The PR Week podcast is Lianne Hedditch, VP of communications at the San Diego Zoo Wildlife Alliance, which includes the world famous zoo as well as other operations. She talks abou...

2 Nov 202349min

The PR Week: 10.26.2023 - Jim O’Leary, The Weber Shandwick Collective

The PR Week: 10.26.2023 - Jim O’Leary, The Weber Shandwick Collective

Jim O’Leary has been Weber Shandwick’s North America CEO for less than nine months — joining from top rival Edelman — and it’s been a busy nine months. In that time, he’s brought on talent from his fo...

26 Okt 202339min

The PR Week: 10.19.2023 - Carol Cone on Purpose

The PR Week: 10.19.2023 - Carol Cone on Purpose

On this week’s episode, the PRWeek team is joined by Carol Cone, CEO of her eponymous organization, Carol Cone on Purpose. Topics include:- Wrapping up PRDecoded and the 2023 Purpose Awards;- Lisa Ros...

19 Okt 202352min

The benefits of entrepreneurial spirit, a podcast sponsored by PROI

The benefits of entrepreneurial spirit, a podcast sponsored by PROI

Featuring:-Jeff Lambert, global chair of PROI Worldwide, founder of Lambert, U.S.-Angela Scaffidi, chair-elect for PROI, managing partner of SenateSHJ, AustraliaPROI is the world’s largest partnership...

18 Okt 202329min

The PR Week: 10.13.2023 - PRDecoded Purpose+ special edition

The PR Week: 10.13.2023 - PRDecoded Purpose+ special edition

PRWeek’s PRDecoded Purpose+ conference in Chicago had it all, from session after session of purpose-related content to the Purpose Awards, and even an event at a Chicago school.But don’t take it from ...

13 Okt 202335min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
stopp-verden
i-retten
popradet
lydartikler-fra-aftenposten
rss-gukild-johaug
fotballpodden-2
det-store-bildet
dine-penger-pengeradet
nokon-ma-ga
rss-ness
hanna-de-heldige
aftenbla-bla
frokostshowet-pa-p5
rss-dannet-uten-piano
e24-podden
rss-penger-polser-og-politikk