Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli
The PR Week5 Des 2022

Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli

Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.

In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(359)

The PR Week: 8.26.2021: Alison Brod, Alison Brod Marketing + Communications

The PR Week: 8.26.2021: Alison Brod, Alison Brod Marketing + Communications

Podcast topics:2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers...

26 Aug 202142min

The PR Week: 8.19.2021: Joe Evangelisti, JPMorgan Chase

The PR Week: 8.19.2021: Joe Evangelisti, JPMorgan Chase

Podcast topics:2:18 - Evangelisti talks about heading communications at a major international financial institution, working through the 2008 financial crisis, coming out in the world of PR and more. ...

19 Aug 202141min

The PR Week: 8.12.2021: Bruno Cardinali, Popeyes

The PR Week: 8.12.2021: Bruno Cardinali, Popeyes

Podcast topics: 2:08 - Cardinali talks about brand strategy at Popeyes to engage a loyal and social-media-savvy consumer base, how to get brand positioning right on social media, the “chicken wars” an...

12 Aug 202139min

The PR Week: 8.5.2021: Stephanie Lowenthal, Trivago

The PR Week: 8.5.2021: Stephanie Lowenthal, Trivago

Podcast topics:1:54 - Lowenthal talks about relocating from New York to Düsseldorf to work for Trivago as global head of communications; advice for PR pros moving to countries where English is not the...

5 Aug 202134min

Adding fuel to purpose efforts, a podcast sponsored by NRG Energy

Adding fuel to purpose efforts, a podcast sponsored by NRG Energy

Stakeholder demand has created a reality where a brand’s purpose is as key to its success as its products and services. Within certain sectors, though, the nature of the business causes skepticism amo...

2 Aug 202117min

The PR Week: 7.29.2021: Nick Kelly, Charlotte FC

The PR Week: 7.29.2021: Nick Kelly, Charlotte FC

Podcast topics:1:53 - Kelly talks about the Charlotte FC before its 2022 debut, starting a pro sports team and recruiting players during a pandemic, the value a background in communications and sports...

29 Jul 202137min

The PR Week: 7.22.2021: Andy Wilson, DrivePath Advisors

The PR Week: 7.22.2021: Andy Wilson, DrivePath Advisors

Podcast topics:1:56 - Wilson talks about cofounding DrivePath Advisors with Gordon Pennoyer and what it takes to launch an agency, the evolution of internal and external CEO communication, what lastin...

22 Jul 202140min

The PR Week: 7.13.2021: Sally Susman, Pfizer

The PR Week: 7.13.2021: Sally Susman, Pfizer

Podcast topics: 2:27 - Susman talks about heading up comms for Pfizer during the sprint to develop the first coronavirus vaccine in record time, how to communicate vaccine safety effectively and respe...

13 Jul 202128min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
forklart
aftenpodden-usa
i-retten
popradet
fotballpodden-2
stopp-verden
det-store-bildet
rss-gukild-johaug
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-ness
nokon-ma-ga
hanna-de-heldige
aftenbla-bla
e24-podden
rss-dannet-uten-piano
frokostshowet-pa-p5
rss-utenrikskomiteen-med-bogen-og-grasvik