Where AI and humanity meet, a podcast sponsored by Cision
The PR Week28 Sep 2023

Where AI and humanity meet, a podcast sponsored by Cision

Featuring:

-Antony Cousins, executive director of AI strategy, Cision

While the abject fear many PR pros felt about AI’s potential to replace them has dissipated, nervousness and uncertainty are still palpable. Questions about where communicators “fit in” to this new AI-driven world are still asked with regularity.

In this conversation, Cision’s Antony Cousins, executive director of AI strategy, not only provides resounding reassurance, but tactical advice for PR pros to thrive in this new reality.

He clearly highlights the vast potential for AI to boost content. But while he cautions PR pros to be mindful of the bias that AI can bring to the information it produces, he also reminds communicators of the following:

“You still have to own the content you produce, even with AI,” says Cousins, who in addition to his role at Cision also serves as the Tech Hub chair for AMEC (International Association for Measurement and Evaluation of Communication).

When the conversation turned to ethics, he brought up a responsibility that PR pros have that very few have mentioned previously. Communicators use a lot of creative-industry providers. If AI automates PR work, which it will, that could very well eliminate jobs. PR pros, stresses Cousins, have an ethical responsibility to support those processes and the people who are crucial to them.

AI is here to stay, but so are communicators. This podcast will inspire you to do your part to ensure the relationship is beneficial to all.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(362)

The PR Week: 7.24.2025 - JJ Carter, FleishmanHillard

The PR Week: 7.24.2025 - JJ Carter, FleishmanHillard

On this edition of The PR Week, we're thrilled to welcome JJ Carter, who took the helm as CEO of FleishmanHillard last October.Join us as he discusses the agency's evolution, particularly in light of ...

24 Jul 202549min

The PR Week: 7.17.2025 - Pam Jenkins, Shatterproof

The PR Week: 7.17.2025 - Pam Jenkins, Shatterproof

Pam Jenkins recently left Weber Shandwick, where she spent the last two decades, to join nonprofit Shatterproof as its CEO. The organization works to reduce the burden of substance use disorder in the...

17 Jul 202548min

The PR Week: 7.9.2025 - Philip Nardone, PAN

The PR Week: 7.9.2025 - Philip Nardone, PAN

The latest guest on The PR Week podcast is PAN president and CEO Philip Nardone. He talks about the evolution of tech PR and media over the last three decades, as well as recent changes at major agenc...

10 Jul 202546min

The PR Week: 7.3.2025 - Luz Corona, Campaign

The PR Week: 7.3.2025 - Luz Corona, Campaign

Before you fire up the grill and crack open an adult beverage for the Independence Day long weekend, hear from the latest guest on The PR Week podcast, Luz Corona, U.S. editor of Campaign. She talks a...

3 Jul 202546min

The PR Week: 6.26.2025 - Jonathan Heit, Allison

The PR Week: 6.26.2025 - Jonathan Heit, Allison

The guest on the latest edition of The PR Week podcast is the global CEO of Allison, Jonathan Heit. He talks about the Cannes International Festival of Creativity, where Allison’s holding company, Sta...

26 Jun 202533min

Perspectives from Cannes: Transformation time, a podcast sponsored by Omnicom PR Group

Perspectives from Cannes: Transformation time, a podcast sponsored by Omnicom PR Group

This is truly a moment of immense transformation for the comms industry — “and Cannes just accelerates that.” So believes Omnicom PR Group CEO Chris Foster. In this conversation with PRWeek VP and edi...

25 Jun 202523min

The PR Week special edition: Adrianne Smith, FleishmanHillard

The PR Week special edition: Adrianne Smith, FleishmanHillard

On this special edition of The PR Week podcast, VP, editorial director, Steve Barrett talks with FleishmanHillard chief inclusion and impact officer Adrianne Smith about the growth of Inkwell Beach at...

19 Jun 202513min

The PR Week: Cannes Lions PR jury president Tom Beckman

The PR Week: Cannes Lions PR jury president Tom Beckman

PRWeek VP and editorial director Steve Barrett caught up with PR Lions jury chair and Weber Shandwick chief creative officer Tom Beckman in Cannes this week for a wide-ranging discussion.Beckman talks...

18 Jun 202520min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
stopp-verden
forklart
i-retten
popradet
lydartikler-fra-aftenposten
fotballpodden-2
rss-gukild-johaug
det-store-bildet
dine-penger-pengeradet
rss-ness
nokon-ma-ga
hanna-de-heldige
aftenbla-bla
frokostshowet-pa-p5
rss-dannet-uten-piano
grasoner-den-nye-kalde-krigen
e24-podden