A masterclass in influence, a podcast sponsored by Cision
The PR Week16 Nov 2023

A masterclass in influence, a podcast sponsored by Cision

Featuring:

-Sinead Norenius, VP of product management, Cision

A world with better content. That is the tagline for BuzzSumo, a content marketing platform that is part of the Cision family and is overseen by Sinead Norenius, VP of product management at Cision. With a promise such as that, it’s not hard to imagine that she would know a thing or two – or a ton more – about influential content.

When you listen to this podcast, you’ll quickly learn that expertise is very real and very powerful.

Authenticity and transparency are two words constantly on the minds and lips of brands and their communicators. They can also be elusive. Norenius devotes attention to how you can focus on both to create genuine connections with your audience.

She also sheds light on a far-too untapped goldmine to reach consumers.

“Micro and nano influencers,” suggests Norenius, “are your C-to-C strategy.” Why? Because “these are consumers with a really loud megaphone.”

Another type of influencer with which all brands must become familiar? Virtual and CGI influencers. If you’re unclear about this, you won’t be after this podcast.

And though it can be very hard to control, user-generated content must be an always-on strategy for communicators, she advises. “Look at it as the ongoing social media conversation in which your brand needs to be involved.”

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(363)

The PR Week, 5.16.2024: PRWeek Global Awards special edition

The PR Week, 5.16.2024: PRWeek Global Awards special edition

London calling! PRWeek U.S. editorial director Steve Barrett checks in from the PRWeek Global Awards in this latest edition of the PR Week Podcast. The special guest is the chair of judges for the eve...

16 Mai 202434min

The PR Week: 5.9.2024 - Jane Barwis, BRG Communications

The PR Week: 5.9.2024 - Jane Barwis, BRG Communications

BRG Communications has had a wildly successful run at the last two PRWeek Awards U.S., taking home Outstanding Boutique Agency at both events. The firm’s president and CEO, Jane Barwis, talks about he...

9 Mai 202442min

The PR Week: 5.2.2024 - Leah Chandler, Discover Puerto Rico

The PR Week: 5.2.2024 - Leah Chandler, Discover Puerto Rico

Leah Chandler has served as chief marketing officer of Discover Puerto Rico since 2018, and in that time, she’s been busy. Chandler has reworked the island’s agency relationships into a collective of ...

2 Mai 202445min

The PR Week, 4.25.2024: Kris Tremaine, Phaedon

The PR Week, 4.25.2024: Kris Tremaine, Phaedon

This week’s special guest on The PR Week podcast is none other than the CEO of Phaedon, Kris Tremaine. Tremaine talks about the evolution of her firm — as well as what its name means in Greek — from p...

25 Apr 202434min

The PR Week: Crisis Comms Conference 2024 special edition

The PR Week: Crisis Comms Conference 2024 special edition

Airline crises. Labor relations. Working through the opening moments of a crisis on social media.  All of these events require specific skills to protect brands, and each was discussed on Thursday at ...

19 Apr 202443min

The PR Week: 4.18.2024 - John Box, Meltwater

The PR Week: 4.18.2024 - John Box, Meltwater

Meet the guest on the latest edition of The PR Week podcast: John Box, CEO of Meltwater. He talks about how his company has evolved from a news monitoring platform to one that keeps an eye on social m...

18 Apr 202432min

The PR Week: 4.11.2024 - Myles Worthington, Worthi

The PR Week: 4.11.2024 - Myles Worthington, Worthi

The special guest on this week’s episode of The PR Week podcast is Myles Worthington, CEO and founder of Worthi, a Black-owned marketing, communications and content agency. Worthington discusses being...

11 Apr 202437min

The PR Week: 4.4.2024 - Sara Garibaldi, Boden

The PR Week: 4.4.2024 - Sara Garibaldi, Boden

The latest guest on The PR Week Podcast is Sara Garibaldi, president of Boden, which just won Outstanding Small Agency at the PRWeek Awards U.S. last month. She discusses the complicated nature of mar...

4 Apr 202440min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
forklart
popradet
aftenpodden-usa
stopp-verden
lydartikler-fra-aftenposten
rss-gukild-johaug
det-store-bildet
fotballpodden-2
i-retten
dine-penger-pengeradet
rss-ness
nokon-ma-ga
aftenbla-bla
hanna-de-heldige
frokostshowet-pa-p5
rss-penger-polser-og-politikk
bt-dokumentar-2
rss-dannet-uten-piano