Moving at the speed of culture, a podcast presented by MSL
The PR Week30 Nov 2023

Moving at the speed of culture, a podcast presented by MSL

Featuring:

- Shreya Mukherjee, chief strategy officer, MSL

- Ben Grinspan, VP of cultural strategy, MSL

A tendency among many brands and their comms leaders is to react to the hot trend. It’s totally understandable. However, it would be so much more powerful to use insights and strategy to be ahead of the trend.

Of course,cultural trends are fluid and move fast. It can be challenging just to keep up, let alone get ahead of them.

Fear not. During this podcast, MSL’s Shreya Mukherjee and Ben Grinspanshare their unique visions of how the right PR strategy — and, yes, “strategy” is in both of their titles, quite intentionally — can help you be effectively proactive in this regard.

To be even more specific, Mukherjee introduces the intriguing concept of being an “ambidextrous strategist.”

During the 25 minutes of this conversation, Mukherjee and Grinspan also counsel on setting up the proper teams and structure to allow for operation at the speed of culture. The roles of data, AI and DE&I figure prominently.

The two leaders conclude the podcast by focusing on some of today’s mega-trends and reasserting how the right strategy will ensure that your brand is in the best position possible.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(363)

The year in PR

The year in PR

A difficult economic environment. Corporate crises over hot-button political and social issues. Controversial clients. These were just some of the most important topics of 2023 discussed throughout th...

28 Des 202348min

KeJuan Wilkins, Nike

KeJuan Wilkins, Nike

The latest guest on the PR Week podcast is KeJuan Wilkins, who was named EVP and chief communications officer of Nike this year, replacing industry legend Nigel Powell. He talks about how brands like ...

20 Des 202344min

PRWeek health influencers share key themes for 2024, a podcast sponsored by Real Chemistry

PRWeek health influencers share key themes for 2024, a podcast sponsored by Real Chemistry

In this podcast, we’ll bring together three of the PRWeek Health Influencer 30 winners to discuss the importance of healthcare communications and outline key themes for healthcare communicators leadin...

19 Des 202333min

Leslie Cafferty, Booking Holdings

Leslie Cafferty, Booking Holdings

The guest on the latest edition of the PR Week podcast is Leslie Cafferty, chief communications officer of Bookings Holdings, the parent company of Booking.com, Priceline and Kayak, among other brands...

14 Des 202333min

The PR Week: 12.7.2023 - Christopher Graves, Ogilvy

The PR Week: 12.7.2023 - Christopher Graves, Ogilvy

Chris Graves is stepping away from Ogilvy after nearly two decades at the agency, but he has no intention of slowing down, not with all of the technological innovation driving the world of communicati...

7 Des 202349min

AI and the reinvention of communications, a podcast sponsored by Ruder Finn

AI and the reinvention of communications, a podcast sponsored by Ruder Finn

In honor of PRWeek’s recognition of industry leader Jonathan Adashek, Senior Vice President, Marketing and Communications and CCO of IBM, as the inaugural winner of The David Finn Award, this podcast ...

4 Des 202328min

The PR Week: 11.30.2023 - Sabrina Sanchez, Campaign

The PR Week: 11.30.2023 - Sabrina Sanchez, Campaign

The very special guest on the latest edition of The PR Week podcast is none other than Sabrina Sanchez, creative editor of Campaign. The former PRWeek reporter talks about the 2023 Spotify Wrapped pro...

30 Nov 202336min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
forklart
i-retten
popradet
stopp-verden
aftenpodden-usa
lydartikler-fra-aftenposten
rss-gukild-johaug
det-store-bildet
fotballpodden-2
dine-penger-pengeradet
nokon-ma-ga
rss-ness
hanna-de-heldige
aftenbla-bla
frokostshowet-pa-p5
rss-penger-polser-og-politikk
e24-podden
rss-utenrikskomiteen-med-bogen-og-grasvik