Ep. 50:  WeChat Engagment for Brands & SME in China with Philip Beck from Dubeta - 多倍达投资

Ep. 50: WeChat Engagment for Brands & SME in China with Philip Beck from Dubeta - 多倍达投资

This week we've got an interview for you from Philip Beck who has 38 year career at C-Level positions in SME’s and publicly-listed companies across the advertising, digital media, eCommerce, marketing, recruitment and traditional media sectors in China, Asia-Pacific, the UK and Ireland.

Here is a quote I think says it all about building your business in China:

So the biggest issue i find with major brand is just they just too slow and in china compared to the rest of the world What happens and in china, in a space of one year is equal to 7 years in any other market so you have to move quickly and if you don’t move quickly you just get smashed - Philip Beck

Hope you enjoy this episode and don't forget to join our WeChat group. Either send a request to 'shlomof' or 'michelini'

Episode Content:
  • How did Philip end up in China?
  • Speaking about WeChat engagement done right.
  • What is a Wechat CRM? And what can you do with it?
  • Is WeChat marketing & CRM fits small businesses as well?
  • What is the thought process behind making a customer engagement campaign?
  • How to measure your success , specifically in Wechat?
  • What are common mistakes you see brands making, specifically in Chinese marketing / Wechat?
  • Tips or resources to someone thinking to start their digital marketing in the Chinese market? Books, blogs, etc?
  • Philip Beck contact details (Also on Episode Mentions section)
Episode Mentions:Download and Subscribe

Episoder(134)

Ep. 129: M on the Bund closes after 23 years - my last afternoon tea with Michelle Garnaut

Ep. 129: M on the Bund closes after 23 years - my last afternoon tea with Michelle Garnaut

About Michelle GarnautMichelle Garnaut, AO is an Australian restaurateur and best known for her series of restaurants and philanthropic work in China. She began her career as one of China's most celeb...

22 Jan 202257min

Ep. 128: Webinar: Mandatory GACC Registration for all F&B exporters

Ep. 128: Webinar: Mandatory GACC Registration for all F&B exporters

About EU SME CentreThe EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them...

15 Des 20211h 4min

Ep. 127: Selling imported ice cream online during COVID-19 with Bjorn van der Veen

Ep. 127: Selling imported ice cream online during COVID-19 with Bjorn van der Veen

About Bjorn van der Veen:Originally from the Netherlands, Bjorn is an experienced Digital Marketing and e-commerce professional who has been living in China for 15 years. He has worked in Online and D...

29 Nov 202154min

Ep. 126: Navigating Business Leadership Styles of China & the West with Athena Zhu

Ep. 126: Navigating Business Leadership Styles of China & the West with Athena Zhu

In this episode, we will mainly focus on the following questions:What are the key differences between Chinese and Western companies and the way they do business?How to integrate the Chinese style of d...

13 Nov 202131min

Ep. 125: Women in China Business Leadership with Helen Ye

Ep. 125: Women in China Business Leadership with Helen Ye

In 2001, China became a member of WTO, and thousands of Chinese companies wanted to go abroad. One big problem was that these Chinese companies didn’t understand the culture, policies and regulatory r...

10 Okt 202133min

Ep. 124: Business Leadership in China with Elijah Whaley

Ep. 124: Business Leadership in China with Elijah Whaley

About Elijah Whaley:Elijah Whaley has over two decades of experience as a content producer and marketer, with eight years focused on KOL marketing in China. Until acquisition in 2020, Elijah was the C...

25 Sep 202149min

Ep. 123: New Retail & Leadership Training Programme with LITAO

Ep. 123: New Retail & Leadership Training Programme with LITAO

When the digital payment technology got integrated to social media platforms, China changed. And now is becoming an inspiration for global corporations when trying to foster innovation and leadership....

4 Sep 202154min

Ep. 122: Attending Trade Fairs in China with EU SME Centre

Ep. 122: Attending Trade Fairs in China with EU SME Centre

Online trade fairs have become very popular in recent years in China, especially after the outbreak of covid-19. Some foreign companies find out that there are markets for their products and want to a...

28 Jul 202137min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
rss-skravla-gar
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
rss-sunn-okonomi
lederpodden