Kirk Johnsen on Turning Brand Purpose Into Cultural Participation
Rupert sits down with Kirk Johnsen, Partner and Managing Director at ALTO Amsterdam, to discuss why brands need to be additive rather than interruptive, and how strong purpose can unlock more meaningf...
10 Sep 17min
Seth Gagahina on Fighting the Algorithm With Human Stories
Rupert sits down with Seth Gagahina, Founder and Chief Creative Officer at The Carrot Brand, to discuss destination storytelling, cultural preservation, and why authentic human emotion matters more th...
9 Sep 22min
Jayanta Jenkins on The End of the Old Creative Playbook
Rupert sits down with Jayanta Jenkins, a global creative executive, to discuss building brands that connect on a human level, the role of purpose in shaping both organizations and consumers, and how A...
8 Sep 14min
Yves Briantais on Rebuilding Carlsberg Around Its Creative Roots
Rupert sits down with Yves Briantais, CMO and Head of R&D at Carlsberg Group, to discuss the importance of authenticity, cultural understanding and building brands that stand for something distinctive...
3 Sep 16min
Ned Ehrbar on Earning Attention in the Age of Media Fragmentation
Rupert sits down with Ned Ehrbar, Director of Global Media Relations at Merck, to discuss moving from journalism into corporate communications, the power of personal storytelling, and how brands can e...
2 Sep 14min
Will McGinness on Creativity Beyond the 30-Second Spot
Rupert sits down with Will McGinness, Chief Creative Officer at Venables Bell & Partners, to discuss the evolution of advertising, why brands must earn attention, and how creativity can turn simple br...
1 Sep 26min
Tia Castagno on Reimagining Advertising for a Human World
Rupert sits down with Tia Castagno, Global President of Innovation at Dentsu, to discuss the future of advertising, why brands need to move beyond interruption, and how innovation can make marketing m...
26 Aug 18min
Aishwarya Nambiar on Driving Global Marketing at Scale from the UAE
Rupert sits down with Aishwarya Nambiar, Former Head of Global Marketing for Etihad Airways, to discuss brand transformation at global scale, the balance between brand and performance marketing, and w...
19 Jun 18min
