089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Nov 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Episoder(559)

007 - Matt Iceman: Taking Every Gig Seriously, Getting Along WIth Your Tour Mates, What Would Shannon Forest Do?

007 - Matt Iceman: Taking Every Gig Seriously, Getting Along WIth Your Tour Mates, What Would Shannon Forest Do?

Matt Iceman is our featured drummer for our 7th podcast. Matt is a relatively young drummer who's been steadily making a name for himself in the Nashville scene since his move in the early 2000's. At ...

25 Feb 20151h 43min

006 - Keio Stroud: Juggling a Thousand Gigs, Drumming on a Grammy Nominated Record, Spray Painting Your Tour Kit

006 - Keio Stroud: Juggling a Thousand Gigs, Drumming on a Grammy Nominated Record, Spray Painting Your Tour Kit

Keio Stroud is the featured drummer for the 6th podcast. 2014 was very busy for Keio, touring with Rodney Crowelland Big & Rich. Openings in his 2014 schedule were quickly filled with other gigs as a ...

18 Feb 20151h 44min

005 – Mark Beckett: Growing up in the Studio with Dad Barry Beckett, Sharing the Job as House Drummer for the Grand ole Opry, First Drumset from Eddie Bayers

005 – Mark Beckett: Growing up in the Studio with Dad Barry Beckett, Sharing the Job as House Drummer for the Grand ole Opry, First Drumset from Eddie Bayers

Mark Beckett is an accomplished session and live drummer in Nashville. When not in the studio, Mark's live gigs include touring with Olivia Newton-John as well as sharing the job of "house drummer" at...

11 Feb 20151h 14min

004 - Gregg Lohman: Drumming for Kellie Pickler, Surviving a Major Car Crash to Play Drums Again,  Positive Role Models

004 - Gregg Lohman: Drumming for Kellie Pickler, Surviving a Major Car Crash to Play Drums Again, Positive Role Models

Gregg Lohman has been the touring drummer for Kellie Pickler for the last eight years. At the time of our interview, Gregg had just returned from one of Kellie's many USO tours and was preparing for t...

3 Feb 20151h 6min

003 - Brice Williams: Studying with Chester Thompson, Earning the Respect of Your Peers, Recording with Lady Antebellum, Mark Wills, Maintaining Endorsement Relationships

003 - Brice Williams: Studying with Chester Thompson, Earning the Respect of Your Peers, Recording with Lady Antebellum, Mark Wills, Maintaining Endorsement Relationships

Professional drummer Brice Williams is our third podcast interview. Brice is currently touring and recording with Mark Wills. Brice has gained an amazing amount of experience in the relatively short t...

28 Jan 201559min

002 - Nick Buda: Recording for Taylor Swift, Advice from Vinnie Colaiuta, Escaping Apartheid South Africa as a Kid

002 - Nick Buda: Recording for Taylor Swift, Advice from Vinnie Colaiuta, Escaping Apartheid South Africa as a Kid

Nick Buda is the featured artist on the second Working Drummer podcast. Before moving to the United States, Nick grew up in South Africa. Nick tells about his move to the U.S. as a young teen and, wha...

21 Jan 20151h 10min

001 - David Black: Singing and Drumming, Touring and Being a Family Man, Playing with Taste and Confidence

001 - David Black: Singing and Drumming, Touring and Being a Family Man, Playing with Taste and Confidence

For the first Working Drummer Podcast, we talk with David Black. David is the touring drummer with Easton Corbin. We start from David’s early influences to growing up in a musical family and making th...

8 Jan 20151h 1min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
utbytte
rss-sunn-okonomi
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-politisk-preik