Why a Footballer Warned us About Nuclear War
At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why tall...
15 Aug 202221min
Think Customers Hate to Wait? Think Again.
As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’...
8 Aug 202225min
Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we ...
1 Aug 202229min
Think you know marketing? Take this test.
How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is ...
18 Jul 202224min
How to Make Numbers Unforgettable
All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way y...
4 Jul 202222min
Tiny Tweaks to Make Travel Easier
Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses...
20 Jun 202230min
Habit Moulding Marketing
Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savi...
6 Jun 202223min
3 Nudges I Wish I Learned at Business School
I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I lear...
23 Mai 202220min
