#41: The irrational way we perceive food
We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I...
19 Okt 202027min
#40: What Makes A Great Story?
What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince...
5 Okt 202025min
#39: A Neuroscientist and Marketer Discuss | What is a Brand?
What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson an...
21 Sep 202024min
#38: Is swearing good for you?
Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustwort...
7 Sep 202026min
#37: When growth hacks fail | With Rand Fishkin
Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what hap...
24 Aug 202025min
#36: Find the right audience | With Rand Fishkin
Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at th...
10 Aug 202022min
#35: How to get your side hustle off the ground
Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff...
27 Jul 202023min
#34: The Psychology of Price | Part Two
How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we e...
13 Jul 202020min
