Putting The PR in Pop-Marketing w/ Alyson Campbell

This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the diff...

9 Feb 202451min

Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just t...

7 Feb 202448min

Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter.The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game mov...

8 Nov 20231h 17min

An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still...

26 Okt 202350min

Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it wit...

6 Okt 202353min

Our annual Halloween Spooktacular episode - Tim Canton, Director of Experiential Activations for Thirteenth Floor, Co-Founder of Panic Fest & resident expert in all things horror joins us to talk abou...

20 Sep 20231h 20min

What if children held the keys to the future of marketing and pop culture trends? In this episode of The Pop-Marketing Podcast, I sit down with Terence Burke, SVP of Research, Editor-in-Chief of KidSa...

18 Aug 20231h 5min

This week, we're talking toys with Kyle Wlodyga, Associate Art Director at Super7. Kyle is the Papa Emeritus III of toy design, blending his love of all things metal and plastic into some of the most ...

3 Aug 20231h 3min