Garret Mehrguth, CEO of Directive Consulting, on Search Marketing (SEM), Lead Gen, & Habits of Success

Ep #59 - Our guest this week is Garrett Mehrguth, the co-founder and CEO of Directive Consulting, a leading B2B and enterprise search marketing agency based in Irvine, CA. Garret established out of his fascination for the role that search engine marketing plays in empowering companies and people to connect. In our interview, we discuss search engine marketing tactics, lead generation, and the importance of not doing the work yourself when running an agency. Other topics discussed include the customer’s buying journey, writing ad copy, and strategies for scaling an SEM agency. Garret unloads a wealth of knowledge in this episode and there is a ton of value bombs and nuggets to absorb. Since Directive Consulting’s establishment in 2014, Garret has led the business to expand to four new locations. As of now, the company has presences in Los Angeles, New York City, Austin, and London. The company’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25% of Directive’s leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc. Additionally, he has been a guest speaker on the following podcasts: The B2B Growth Show, Salesforce, The Actionable Marketing Podcast, The Growth TL;DR, The DigitalMarketer Podcast, Edge of the Web and most importantly, Marketing Geeks. He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife Learn More About Gerret Mehrguth and Directive Consulting: Visit Garret Mehrguth’s Company Website for Directive Consulting at: https://directiveconsulting.com/ Email Garret at: gmehrguth@directiveconsulting.com Listen to Directive Consulting’s Podcast “Yours In Marketing” on Apple Podcasts: https://podcasts.apple.com/us/podcast/yours-in-marketing-a-b2b-podcast/id1457081570 Follow Garret Mehrguth on Social Media: Twitter: https://twitter.com/gmehrguth LinkedIn: https://www.linkedin.com/in/garrettmehrguth/ Connect with the Marketing Geeks on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon If you would like to support the show with a donation, please click below to submit a contribution: https://anchor.fm/marketing-geeks/support Want to be a guest or suggest one? Please email info@marketinggeekspodcast.com Visit our website: https://marketinggeekspodcast.com/