Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness
Sponsor Talk2 Nov 2021

Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness

In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk about a very strategic partnership around March Madness. They discuss how they had to pivot in 2020 with COVID, how they used technology to connect with fans, and how they developed a financial education program as a foundation to the partnership. Enjoy the episode!

Episoder(45)

Mike Palisi | President, Van Wagner College

Mike Palisi | President, Van Wagner College

In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan...

14 Mar 20221h 5min

John Rocco & Dhaval Bhatt | The Hockey for All Campaign

John Rocco & Dhaval Bhatt | The Hockey for All Campaign

If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (...

27 Jan 202243min

Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit

Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit

In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketin...

24 Jan 202242min

Yaron Talpaz | VP of Strategic Partnerships, Pico

Yaron Talpaz | VP of Strategic Partnerships, Pico

In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing ...

17 Jan 202239min

Vicki Higgins | Founder & CEO of the CXP Agency

Vicki Higgins | Founder & CEO of the CXP Agency

In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel indus...

21 Des 202155min

Mark Giovino | Founder & CEO of Allionce Group

Mark Giovino | Founder & CEO of Allionce Group

In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path an...

13 Des 202147min

Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport

Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport

In this episode, co-host, Jason Smith sits down with Billy Demong, Olympic Gold Medalist and Executive Director of USA Nordic Sport to talk about training for the Olympics, living in a chicken coop, a...

27 Aug 202142min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-skravla-gar
rss-markedspuls-2
lederpodden