The Best Idea Yet đŸŒ¶ïžSriracha: From Refugee to Billionaire
The Best One Yet27 Nov 2024

The Best Idea Yet đŸŒ¶ïžSriracha: From Refugee to Billionaire

Follow our The Best Idea Yet, our 2nd podcast series, to get episodes like this every week:

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Chances are you’ve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it — and the spicy story of how he did it. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeño concoction would make him the world’s first hot sauce billionaire
 without ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, David’s stayed laser-focused on making “a rich man’s sauce at a poor man’s price.” But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts “Co’s before Pro’s” (customers before profits)...and why Sriracha is the best idea yet.


Spotify Poll:

Best Dish to Spice Up With Sriracha?



Pho, Scrambled Eggs, Fried Rice, Burritos, Pizza, Ice Cream, Sriracha
 on Sriracha


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Episoder(1549)

 đŸ’†â€â™€ïž “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

đŸ’†â€â™€ïž “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

Equinox is adding AI robot masseuses to 60 of their gym locations
 and it’s actually good for the job market.Robinhood launched football betting predictions
 It’s a sports betting QB sneak.Millennials are dropping up to $147K for 5 years of daycare
 It’s the Childcare Tax.Plus, trying the “9-9-9 Challenge” this weekend?
 9 beers, 9 hotdogs, in 9 baseball innings.$HOOD $SBUX $JPMWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Disneyland 🏰Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Aug 22min

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

Taco Bell is launching a new thing every month
 because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America
 and now it’s on Amazon.Bilt does credit cards, but also a comedy series? 
 Roomies is an example of Espionage Advertising.Plus, there is no “Song of the Summer” for 2025
 and we got the numbers to prove it.$YUM $AMEX $HTZ $AMZNWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Disneyland 🏰 Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Aug 22min

đŸȘš “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

đŸȘš “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.Italian Marble has never been more in demand
 and never more of a family biz.8 Sleep just raised $100M for a smart mattress cover
 but can you capitalize sleep?Plus, the 1st ever Robot Olympics has a winner
 Gold Medal for Bedmaking.$AAPL $SPY $TSLAWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 🏰DisneylandSubscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Aug 22min

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

Nick is back! And he recaps his health ordeal in the intro. Our 3 stories: A $200 posture-correcting bra?... It’s gone viral, and could be Apple’s next acquisition target.Why are Millennials buying crypto instead of homes?... Because nest eggs are stuck in Bitcoin. Chipotle, Cava, & Sweetgreen aren’t fast casual anymore, they’re slow
 And the solution lies in the Olive Garden.Plus, Nick’s back from the hospital
 He’s eager to share his prognosis (and 3 stock picks)$CAVA $CMG $SG $LUL $BTCWant more business storytelling from us? Check out the latest episode of our weekly deepdive show: The untold origin story of
 🏰Disneyland, The Fantasy that Almost Flopped. Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Aug 25min

đŸ„€â€œUnlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

đŸ„€â€œUnlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

Allison Ellsworth ditched the oil industry to fix her gut problems. After getting a check from Shark Tank, she launched Poppi with her husband and co-founder on Mar 3, 2020. 5 years later, she sold Poppi for $2B to Pepsi. In this episode, Allison will tell us
How a Texas oil gal pivoted to healthy soda Going on shark tank 9 months pregnantWhy they sold on amazon instead of DTCWhy Alix Earle loves PoppiTheir lottery ticket Super Bowl ad that opened for UsherWhy 5 thousand people send hand-written messages to Poppi every monthThat they give away 30k cases of free Poppi every year #Vendinggate and her only apology to her fans How Pepsi offered to acquire Poppi for $2BWatch the interview on Youtube here: [insert YouTube link]NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Aug 1h 7min

đŸ«Ą “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

đŸ«Ą “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

Follow the Demoted podcast here: https://direct.me/demoted “Workplace shenanigans with a side of career advice” — that’s the tagline for the Demoted Pod, which Nick and Jack were interviewed on this spring. We had an epic time exchanging banter with two of the finest office satirists on the internet.Ross and Natalie shower Nick and Jack with praiseNick & Jack’s biz origin storyTariffs, explained (literally and with analogies)Future proofing your career How to use AI betterThe most valuable skills all humans must flexHow we use AI to produce our podcast How to side hustleHow to turn economic chaos into creationGetting out of your information bubble And our favorite stockFollow @corporatenatalie and @corporate.bro on instagramNick is still resting up, staying positive, and getting better. Thank you for the well wishes! Can’t wait for him to be back on the mics next week.Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Instant Ramen 🍜Subscribe to The Best Idea Yet: http://Wondery.fm/TheBestIdeaYetLinks to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Aug 1h 1min

đŸŽ€ “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

đŸŽ€ “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

Watch on Youtube: https://www.youtube.com/@tboypod We’re publishing the Q2 earnings presentation and Q&A of this show, The Best One Yet. It was the best part of our live show in Chicago, and it’s the perfect way to cap earnings season.Update on NickThe TBOY brand strategyCelebrating the winsOur numbersOur audience demographicsOur marketing movesBeyondQ&A from live audienceWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 🍜Instant Ramen. Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Aug 21min

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine.  + GCal dating.

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine. + GCal dating.

The 1st school with AI doing the teaching is here
 We looked at Alpha School’s curriculum.Ford is disrupting its best invention
 Going from “Assembly Line” to “Assembly Tree.”Chanel just published a 250-page arts & culture magazine
 Because legends never meme.How are college kids staying organized?... By scheduling everything on Google Calendar (including hookups).$F $GOOG $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Instant Ramen 🍜Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Aug 21min

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