KORE Outdoors Podcast27 Nov 2024

Making Specialty Retail Truly Special: Lloyd Vogel of Garage Grown Gear

Lloyd Vogel is the CEO of Garage Grown Gear, the online retailer that has become the go-to site for ultralight backpacking gear as well as the place to discover new brands and craft gear makers.

Here are a few of the topics covered in this episode:

The Importance of Differentiation: Why specialty retail needs to focus on unique, valuable, and convenient offerings.
Taking Risks to Stand Out: How embracing lesser-known brands can lead to success in the outdoor industry.
Lessons from GGG’s Journey: The role of strategic partnerships and supporting vendors with innovative solutions like small loans.
Building a Thriving Audience: Tips on leveraging giveaways, email lists, and existing communities for growth.
Long-Term Focus vs. Trends: Why following trends can be risky and how to ensure your brand evolves with the market.
Advice for Founders: Lloyd’s tips for outdoor entrepreneurs on making impactful moves and focusing their energy where it matters most.
A Changing Landscape: Lloyd’s thoughts on the current reckoning in outdoor gear retail and what it means for small businesses.

Want to get in touch? Email us at koreoutdoorspodcast@gmail.com

Show Notes:

You can connect with Lloyd on LinkedIn: Lloyd Vogel

You can connect with Christian on LinkedIn: Christian Rawles

The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/

KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia.

#koreoutdoors #craftgearfromhere

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(46)

Investing in Outdoor Founders with Andrew Luter of Rio Chato Investments

Most outdoor founders think raising money means venture capital. Andrew Luter of Rio Chato Investments spends much of his time talking founders out of taking money and, instead, helps them to see what...

11 Jun 1h 9min

Doing Things Differently with Jensen Cipriano Brehm of Ombraz

Jensen Cipriano Brehm is the co-founder of Ombraz Sunglasses — the armless, cord-based eyewear brand that started with a broken pair on a camel safari in India and turned into one of the more distinct...

6 Mai 1h 2min

Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks

Matt and Mattie Sims are the co-founders of Courier Socks, a performance sock brand built for the Renaissance athlete — the person who isn't limited to just one sport. In this episode, we get into how...

22 Apr 1h 13min

Scaling a Cottage Outdoor Brand with Chris Schabow, CEO of Enlightened Equipment

Chris Schabow didn't plan to run a manufacturing company — he was a nonprofit fundraiser with a sewing machine from Goodwill and a side hustle making backpacking gear. A chance conversation revealed t...

8 Apr 1h 24min

Engineering The Future of Skiing with Jonathan Audet of Ferreol Skis

Jonathan Audet and his two co-founders set out to build better skis. What they built instead may change entire industries. In this episode, Jonathan shares the story behind Ferreol Skis — a Quebec-bas...

25 Mar 1h 1min

Building a Category-Specific Brand with Dario Phillips of Slowtide

Dario Phillips, co-founder of Slowtide, built the surf industry's most recognizable beach towel brands by betting on a single product category and surrounding it with authentic art, meaningful collabo...

4 Mar 1h 2min

AI and the Outdoor Industry with David Kenworthy and Michael Rueckert

David Kenworthy (MMGY Origin) and Michael Ruckert (Centium AI) break down what outdoor industry founders and marketers need to know about AI visibility. Learn how AI models train on internet content, ...

21 Jan 1h 19min

14k Followers in 30 Days: The Playbook That Built Seniq's Growth on Instagram

Tina Thompson grew Seniq's Instagram following from 10K to 42K in just one year - including 14K new followers in 30 days. In this conversation, she breaks down the exact playbook that transformed Inst...

8 Jan 1h 9min