308 | How to Use Data Analysis for SEO w/JR Oakes
JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis...
8 Apr 20191h 9min
307 | How to Create Effective Case Studies w/Joel Klettke
Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a...
26 Mar 20191h 12min
306 | The Role of Machine Learning and AI in PPC w/Brad Geddes
Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do ...
15 Mar 20191h 10min
305 | Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson
From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other ...
12 Mar 20191h 5min
304 | The Marketing Rebellion is Here w/Mark Schaefer
The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in br...
5 Mar 20191h 7min
303 | Moz's Domain Authority 2.0 w/Russ Jones
In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Moz, ...
28 Feb 201954min
302 | Learning from Google's Quality Rater Guidelines w/Marie Haynes
Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the sh...
19 Feb 20191h 13min
301 | What's Driving the Growth of Marketing Technology? w/Scott Brinker
There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this change?...
12 Feb 20191h 5min
