The Power of Play and Future of Work with George Kesselman
Analyse Podcast19 Des 2023

The Power of Play and Future of Work with George Kesselman

"Money is a very interesting kind of numerical way of measuring when you're levelling up. So that's where the distinction needs to be very clear. The way that I've positioned it in the book and what the research tells us is that if we force the games on people, it's very bad. But if we look at the games that they naturally play in their free time when they were younger, it's a very good predictor in terms of the type of work that they naturally would gravitate to. So if somebody is amazing and loves playing hours and hours of strategy games, and if we put that person in front of the machine, turning out widgets is going to be a very bad mismatch, and then we need to pay them a lot of money and continue trying to squeeze them to improve that performance. But if somebody is motivated by strategy games, and we give them the kind of problems that are very similar to the type of things that they naturally gravitate to they will be motivated. So we're not creating a new game for them, but we're looking at parallels and helping them to find that intrinsic motivation. And that's something that I think becomes super, super powerful where they then create their own games based on the work that we want them to achieve." - George Kesselman

Fresh out of the studio, George Kesselman joined us to discuss his new book "The Power of Play". He shares the main themes and key takeaways on how games will drive the future of work. We began the conversation with George providing an overview of how work has evolved from a craftsman environment to the industrial age and explained why we need a re-thinking of work using game play. He dived deep into the different personas of gamers in work life and offered what success would mean for his book in redefining the workplace.

Episode Highlights:

[0:44] QOTD

[2:02] Introduction: George Kesselman

[3:31] Inspiration behind “The Power of Play” book

[4:47] How George convinced Wiley of the book deal

[5:41] The intended audience for “The Power of Play”

[6:38] Main Themes & Key Takeaways behind “The Power of Play”

[9:31] Remote Work vs Return to Office

[12:02] The legacy of work 1.0

[17:24] Work 3.0 world

[21:04] Introduction to Gamification and Game Design in Workplace

[26:58] Different Personas in Games and how they map into real-world work

[29:42] The different motivations that draw people to work

[34:22] How to apply game development principles and design to work

[38:22] Predictors of Success in Matching People to Work

[40:40] Gauging Performances of Workers in remote and distributed environments

[43:13] Things not in the book and is a sequel in the works?

[44:58] What does success mean for “The Power of Play” book?

[46:13] Closing

Podcast Information: Bernard Leong (@bernardleong, Linkedin) hosts and produces the show. Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G.Thomas Craig (@gthomascraig, LinkedIn).

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