Marketing School - Digital Marketing and Online Marketing Tips3 Des 2016

How to Set a Marketing Budget | Ep. #125

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in place. Time Stamped Show Notes: 00:27 – Today’s topic: How to set a marketing budget 00:34 – Bigger companies’ budget vs small companies’ budget 00:52 – Neil doesn’t believe in a marketing budget 01:18 – Your budget should be flexible depending on the results you’re getting 02:24 – The one that spends the most, is the one that wins 03:31 – The budget should be set by internal resources 04:02 – Spend money on things you get results from 04:24 – Explain why you’re capping budgets 05:17 – Neil talks about his and Eric’s trip to Las Vegas 06:32 – Neil is a gambler in business 07:21 – Spend money in the right areas 07:57 – That’s it for today’s episode! 3 Key Points: Your budget should always be flexible. Analyze your marketing campaigns for areas of rapid growth than put your budget into those. Spend your money on campaigns that deliver results. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(3291)

The AI Search Strategy That Actually Works

Neil and Eric break down why AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews heavily cite listicles, why Google is cracking down on self-published SEO listicles, and how AI-g...

25 Mai 21min

Neil Patel Gets 57x More Leads From LinkedIn Than X

Neil and Eric unpack how to measure the real value of an X account beyond views, why LinkedIn drives 50x more leads for Neil, and the trap of chasing audience capture instead of revenue. They dig into...

21 Mai 27min

How To Send 1 Million Emails For $100/Month

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

20 Mai 15min

CEO Warns: SEO Traffic Will Be Zero?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

19 Mai 18min

How to Get Ahead of 99% People in Podcasting

Neil and Eric break down the etiquette of podcast collaborations, why giving raw recordings drives reach, and how a give-to-get mindset shapes long-term wins. They share lessons from speaking at the S...

18 Mai 30min

Why One-Person Teams Win

Neil and Eric break down the rise of one-person startup teams, Coinbase’s “pod of one” model, AI-native company structures, and how AI agents are reshaping product, marketing, and service businesses. ...

14 Mai 20min

Google Search Is Winning Again

Neil and Eric break down why autonomous AI commerce is accelerating after Stripe introduced agentic payments and Cloudflare enabled AI agents to create accounts, buy domains, and deploy apps autonomou...

13 Mai 26min

The AI Spending Trap

Neil Patel and Eric Siu break down the rise of “token maxing,” why AI token spend without ROI is dangerous, and how companies like Anthropic, OpenAI, Google, and Microsoft are battling for AI dominanc...

12 Mai 21min