How to Live in Denmark24 Mar 2024

Why Danes Find Compliments So Awkward

A story I've heard over and over again when I talk to internationals working in Denmark is this: They thought they were going to get fired.

They'd been working for a year or so at professional-level job in Denmark, often one they'd been recruited for, but they'd never heard any positive comments from their manager.

They started to worry. They were doing their best, but maybe it just wasn't good enough.

Were they going to lose the job? Were they going to have to go back home, humiliated, and explain the whole thing to their friends and family?

Expecting bad news

This was what was on their mind when they went into their annual employee review. They were expecting some pretty bad news.

Instead, they got a promotion. And a raise. Their manager thought they were doing great. But the Danish approach to employee feedback is generally – "No news is good news".

You have a job, you're doing that job, we'll let you know if there are any problems.

Positive feedback is uncommon in Denmark, because Danes themselves are often uncomfortable receiving compliments.

The façade of equality

Compliments run smack-dab into the Jante Law, which says specifically that "Don't think that you're better than us."

When you give someone a compliment, you lift them above you, if only for a moment, and that disturbs the equality, or at least the façade of equality, which is so important in Denmark.

So compliments are not a natural thing in Denmark, either on the job or in your personal life.

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