Riding the Tsunami: Why Expanding into Unmet Demand Makes Our Jobs Safe

Riding the Tsunami: Why Expanding into Unmet Demand Makes Our Jobs Safe

The AI revolution is here, and if you're in the data space, you're sitting in the best seat in the house—whether it feels that way yet or not. Rob takes you on a straight-talking journey through why our industry isn't just surviving but thriving in this moment of upheaval. Forget the hype and the fearmongering; this is about recognizing the unique position we're in to expand into unmet demand. It's not just about keeping our jobs—it's about making them better, more impactful, and yes, more secure.

Here's the deal: this isn't a time to coast. The same tools that can help us shine also require us to step up and adapt. Rob breaks down how the drudge work that used to define so many roles has been swept away by tools like Power BI—and why that's not a threat but a gift. The value isn't in the grind; it's in the thinking. The problem-solving. The expertise. If you're clinging to old ways, you're missing the whole point of what's happening right now.

Listen now to hear why this moment is one of the biggest opportunities our industry has ever seen. Rob unpacks how unmet demand is changing the game, why our skills matter more than ever, and what it takes to not just ride the wave but come out ahead. Don't miss it.

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Episoder(237)

The End of All You Can Eat AI

The End of All You Can Eat AI

For about two years, we've all been reaching for the biggest hammer on the wall because someone else was paying for the nails. If you were on a subscription, you grabbed the biggest, baddest model on ...

30 Jun 24min

Waiting Worked...Until AI

Waiting Worked...Until AI

For years, Rob had a pretty good system. When a new technology showed up, he didn't immediately declare it the next big thing. He wanted to understand why it mattered first. Sometimes that meant jumpi...

23 Jun 15min

Why Bigger AI Isn't Always Better

Why Bigger AI Isn't Always Better

Microsoft just unveiled a monster of a machine built for local AI. More memory. More horsepower. More everything. Which led Rob and Justin to a question that has almost nothing to do with the hardware...

16 Jun 29min

What Happens After the AI Works?

What Happens After the AI Works?

For the past few years, the conversation around AI has focused on the technology. Which model is best. Which tools to use. How fast everything is changing. But once you start building with it, a diffe...

9 Jun 35min

Absences, KPI Updates, Book Title and Pre-Order Bundle Reveal

Absences, KPI Updates, Book Title and Pre-Order Bundle Reveal

If you've listened to the podcast over the past several months, you've probably heard Rob mention "the book" a few times. Well, it's finally done. In this solo episode, Rob reveals the title, shares t...

2 Jun 6min

It's Time to Start Looking Into Microsoft IQ

It's Time to Start Looking Into Microsoft IQ

Rob was supposed to be finishing his book. Last chapter. Two days past deadline. Freedom was right there. Instead, he hit pause and recorded this. Because something from a few weeks ago wouldn't leave...

5 Mai 19min

Cowork Builds Apps Now, and 'Acquired Skills Will Appear Here' w/ Garett Medlin

Cowork Builds Apps Now, and 'Acquired Skills Will Appear Here' w/ Garett Medlin

Garett Medlin just got the official title for the job he was already doing: AI Practice Lead at P3. He's also the person responsible for Rob trying Cowork in the first place, despite Rob's very reason...

28 Apr 56min

AI "versus" the Medical Establishment, Rob's Sith Name, and the Death of Social Media?

AI "versus" the Medical Establishment, Rob's Sith Name, and the Death of Social Media?

Rob didn't go looking for a fight with the medical system. He just showed up with receipts. Claude had already mapped the symptoms, suggested the tests, and summarized the situation better than any po...

21 Apr 30min

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