MoneyForLunch2 Feb 2015

Bert Martinez speaks with Mike Abrashoff, Brian Horn and guests

Mike Abrashoff after leaving the Navy Mike co-founded GLS Worldwide and has worked with over 1,000 organizations, from non-profits to Fortune Ten Companies, instilling leadership initiatives at every level. By teaching the value of empowering every individual to share the responsibility of achieving excellence, he has affected phenomenal change in some of the most unexpected places. "It's your ship," Mike was known to say on Benfold, has become a mainstream term spoken throughout Corporate America Brian Horn considered to be the “pioneer of authority marketing”, which has exploded in popularity the last year. Authority marketing is the process for positioning someone as an authority, or even a celebrity, in their marketplace in order to grow their sphere of influence and increase sales. In his many years in this field. he had some very interesting encounters. He has lots of stories that include experiences with clients and celebrities like Howard Stern, Vanilla Ice, Richard Simmons, Perez Hilton and many others John Siano high school senior, creator of the educational website StudyTrove. StudyTrove offers an essay editing service, a tutoring database to match students with local tutors, and also practice problems for students to utilize. In less than a year, the site has grown to have high schools across America as clients, and was even featured recently in the San Jose Mercury News

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