đŸ˜Œ “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

đŸ˜Œ “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car
 but was the publicity worth the price?

The number of male nurses in America has tripled
 and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app
 he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices
 and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Polaroid: Invented (sort of) by a 3-year-old 📾


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1635)

⚓ “Biggest cruise ship, biggest mortgage” — Carnival's 11% boat interest. Hermes’ supremium fashion. BMW’s battery belt.

⚓ “Biggest cruise ship, biggest mortgage” — Carnival's 11% boat interest. Hermes’ supremium fashion. BMW’s battery belt.

Royal Caribbean is building the largest cruise ship in the history of the world, but the more interesting story is how they paid for the gigantic vessel. Apparently there’s a waitlist for $10,000 belt...

24 Okt 202217min

đŸ€  “If the jeans fit, you must commit” — Wrangler’s Yellowstone face. Elon vs Bezos. Britain’s financial firing.

đŸ€  “If the jeans fit, you must commit” — Wrangler’s Yellowstone face. Elon vs Bezos. Britain’s financial firing.

Tesla just had its most awkward earnings call ever, but the real story here is Elon Musk vs Jeff Bezos. British Prime Minister Liz Truss just resigned, losing to a head of cabbage — the reason? “It’s ...

21 Okt 202218min

đŸ’” “Why the rent is so damn high” — The Villain of Rising Rents. Krispy Kreme’s frenemy McDeal. Netflix’s binge defense.

đŸ’” “Why the rent is so damn high” — The Villain of Rising Rents. Krispy Kreme’s frenemy McDeal. Netflix’s binge defense.

If it feels like your rent is rising more than it should, it may have something to do with the startup Yieldstar. Krispy Kreme is now making donuts for McDonald’s — and it reveals a delicious quirk of...

20 Okt 202219min

đŸ€© “Dopamine-driven compliment factory” — Gas app is #1. Airbnb’s crazy house fund. P&G’s celeb-flation.

đŸ€© “Dopamine-driven compliment factory” — Gas app is #1. Airbnb’s crazy house fund. P&G’s celeb-flation.

The #1 app in the App Store over the weekend? It’s Gas, an app to give you constant compliments. Airbnb’s newest investment fund is for building insane houses shaped like potatoes, the Flintstones, an...

19 Okt 202219min

🐟 “Revenge of the Funa Sandwich” — Subway’s resurrection. Ye’s Parler acquisition. China’s 5-yr plan.

🐟 “Revenge of the Funa Sandwich” — Subway’s resurrection. Ye’s Parler acquisition. China’s 5-yr plan.

Subway, the world’s largest sandwich chain, was sinking on a fake tuna controversy — So it threw the kitchen sink at the problem. After getting his Twitter account frozen, Kanye is now acquiring Parle...

18 Okt 202218min

🎼 “Playstation on Wheels” — Sony’s 1st car. Krogertson’s $25B grocery run. Cathie Wood’s lost Ark.

🎼 “Playstation on Wheels” — Sony’s 1st car. Krogertson’s $25B grocery run. Cathie Wood’s lost Ark.

The 1st tech company to release a car will *not* be Apple — It’s Sony. Cathie Wood’s legendary ARK fund just hit a major milestone that screams “Do Less.” And Kroger and Albertsons are merging into a ...

17 Okt 202220min

đŸ„’ “Peak Pickle Pop?” — Pickleball’s like crypto. TripActions’ business trip. Inflation’s celeb moment.

đŸ„’ “Peak Pickle Pop?” — Pickleball’s like crypto. TripActions’ business trip. Inflation’s celeb moment.

Tom Brady. BrenĂ© Brown. A multi-billion-dollar hedge fund. They all have bought professional Pickleball teams — but we’re getting FOMO vibes. TripActions just hit a $9B valuation because business trav...

14 Okt 202219min

đŸ©ł “Mommmm, can I get this?” — Hollister’s parent trap. Puttshack’s adult mini-golf. Facebook’s $1,500 headset.

đŸ©ł “Mommmm, can I get this?” — Hollister’s parent trap. Puttshack’s adult mini-golf. Facebook’s $1,500 headset.

Hollister just fixed the #1 barrier to Kid-commerce: How to get mom’s credit card. Puttshack just raised $150M to keep growing its mini-golf / restaurant/night club. And Meta just unveiled its Virtual...

13 Okt 202218min

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