😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1635)

🎹 “Wordle… but for Bohemian Rhapsody” — Spotify’s trivia acquisition. Pepsi’s double-dipped chip. Dollars vs Euros.

🎹 “Wordle… but for Bohemian Rhapsody” — Spotify’s trivia acquisition. Pepsi’s double-dipped chip. Dollars vs Euros.

Trivia: What startup did Spotify just acquire? Answer: A music trivia game that rhymes with Wordle (because “discovery” is audio’s biggest problem). Pepsi just revealed a shockingly strong quarter bec...

13 Jul 202218min

🪳“Twitter has termites” — Elon’s $44B excuse. Truff’s hot sauce $trategy. Uber’s secret files.

🪳“Twitter has termites” — Elon’s $44B excuse. Truff’s hot sauce $trategy. Uber’s secret files.

Elon Musk is canceling his deal with Twitter and here’s how we’re visualizing it: A house with termites. Truff created the most expensive hot sauce on earth, and it’s because Truff created an Instagra...

12 Jul 202220min

🌭 “The world’s cheapest wiener” —  Costco’s hot dog strategy. SpaceX’s 1st yacht. HBO’s ad-pology.

🌭 “The world’s cheapest wiener” — Costco’s hot dog strategy. SpaceX’s 1st yacht. HBO’s ad-pology.

The price of everything is going up… except for the $1.50 Costco Hot Dog & Soda combo (because the co-founder will kill the CEO if it’s a penny more). HBO just made one of the biggest changes in TV ad...

11 Jul 202220min

😈 “Radio$#@&k” — RadioShack’s vulgar strategy. Virgin Galactic’s mothership. The end of online returns.

😈 “Radio$#@&k” — RadioShack’s vulgar strategy. Virgin Galactic’s mothership. The end of online returns.

RadioShack went bankrupt 7 years ago, but its Twitter account has never been more alive. Virgin Galactic figured out how to financially get you into space: The Mothership. And if you try to return tha...

8 Jul 202219min

🧸 “40-year-old Lego master” — The Kidult toy economy. The Amazon GrubHub sweetener. The major questions doctrine.

🧸 “40-year-old Lego master” — The Kidult toy economy. The Amazon GrubHub sweetener. The major questions doctrine.

The fastest growing segment in toys… is grownups (we’re talking middle-aged fans of Legos, scooters, and dolls). Amazon just invested in GrubHub to add food delivery to Prime because nothing’s stickie...

7 Jul 202219min

🍽️ “It's a Tesla restaurant AND theater” — Tesla’s 1st diner/theater. Minions’ viral movie. Slutty Vegan’s $100M bun.

🍽️ “It's a Tesla restaurant AND theater” — Tesla’s 1st diner/theater. Minions’ viral movie. Slutty Vegan’s $100M bun.

What if we told you that Tesla was opening a drive-thru restaurant with a drive-in movie theater? They just filed a permit for one in LA. The Minions movie set box office records thanks to roaming gan...

6 Jul 202220min

🍉 “HarryStyles+” — Apple’s concert strategy. College Sports’ super leagues. BlockFi’s 99% drop.

🍉 “HarryStyles+” — Apple’s concert strategy. College Sports’ super leagues. BlockFi’s 99% drop.

Apple just launched a concert series with Mary J Blige and Harry Styles because in a Recession, Subscription is the Prescription. LA’s 2 top universities joined the Big 10, because college football ha...

5 Jul 202219min

🍊 “Pamplemousse Problems” — LaCroix’s minivations. Zigazoo’s kindergarten app. Airplanes’ new bunk beds.

🍊 “Pamplemousse Problems” — LaCroix’s minivations. Zigazoo’s kindergarten app. Airplanes’ new bunk beds.

If you’re hitting the beach tomorrow with a pack of LaCroixs, know that you’re drinking minivation, not innovation. And if you’re flying today, talk to your seatmate about the latest disruption in the...

1 Jul 202220min

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