😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1633)

🧣 “New Taylor, who dis?” — T-Swift’s re-record album. Casper’s acquisition ghost. Shell’s royal split.

🧣 “New Taylor, who dis?” — T-Swift’s re-record album. Casper’s acquisition ghost. Shell’s royal split.

Taylor swift just took her music back in a way we (and the 3 big record labels) haven never seen before: The Great Do-Over of the Red Album. Casper Mattress was just acquired by a private equity firm,...

16 Nov 202118min

🧸 “Adorably rich bears” – Build-A-Bear’s 300% surge. Spotify’s ebook. Evergrande’s controlled implosion.

🧸 “Adorably rich bears” – Build-A-Bear’s 300% surge. Spotify’s ebook. Evergrande’s controlled implosion.

One of the best-performing stocks of 2021… is Build-A-Bear. Spotify just acquired an audiobook platform because the app wants you listening to 8-hours of Moby Dick. And we’re updating you on the Everg...

15 Nov 202118min

🦧 “The bored apes are yachting” — Beyond Meat’s not-that-into-you. Bored Ape’s NFT. Disney’s sports betting.

🦧 “The bored apes are yachting” — Beyond Meat’s not-that-into-you. Bored Ape’s NFT. Disney’s sports betting.

The newest trend in NFTs can be summed up by 4 words you’ve never seen together: Bored Ape Yacht Club. Beyond Meat stock fell 20% this week because (as Jennifer Aniston said best) ‘they’re just not th...

12 Nov 202119min

💍 “Engagement Rings for Men” — Tiffany’s pivot. DoorDash’s $8B empty calories. I******n.

💍 “Engagement Rings for Men” — Tiffany’s pivot. DoorDash’s $8B empty calories. I******n.

Tiffany’s latest pivot to younger jewelry lovers: A Supreme streetwear collab… and engagement rings for men. DoorDash just made its biggest acquisition ever — $8B for we think empty calories. And infl...

11 Nov 202115min

🛻 “Stage 5 Clinger” – Rivian’s IPO truck. GE’s dethroning. Paytm’s Venmo vacuum.

🛻 “Stage 5 Clinger” – Rivian’s IPO truck. GE’s dethroning. Paytm’s Venmo vacuum.

The 1st ever mass-market electric pickup truck goes public today, but Rivian is a Stage 5 Clinger when it comes to Amazon. Paytm, the Venmo of India, is the biggest IPO in Indian history because it’s ...

10 Nov 202119min

🍿 “Profit Puppy Popcorn — Elon’s $20B giveaway. AMC’s popcorn pivot. Infrastructure’s $1.2T winner.

🍿 “Profit Puppy Popcorn — Elon’s $20B giveaway. AMC’s popcorn pivot. Infrastructure’s $1.2T winner.

Elon just let you decide on Twitter what he should do with $21B… but stock in Tesla is stock in Elon. AMC reported earnings, but we’re more focused on its 1st new business line: Popcorn Stores (real, ...

9 Nov 202118min

🚴‍♀️ “Pulled a hammy” – Planet Fitness vs. Peloton.  A $130 trillion superhero.

🚴‍♀️ “Pulled a hammy” – Planet Fitness vs. Peloton. A $130 trillion superhero.

You may have invested in Peloton thinking it was a trend — but last week’s earnings report suggests it might be a fad (and the stock is down 50% since). And the COP26 climate summit may have a surpris...

8 Nov 202113min

🙏 “FaithTech” — Hallow’s $40M prayer. Kroger’s crazy plan. Big chicken’s vax win.

🙏 “FaithTech” — Hallow’s $40M prayer. Kroger’s crazy plan. Big chicken’s vax win.

Hallow just raised money for its Catholic prayer app, but it’s got 1 big trend going for it and 1 trend totally going against it. Kroger’s classic grocery store has a crazy plan to expand to Florida… ...

5 Nov 202117min

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