😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1632)

🩲 “Who wears short shorts?” — Chubbies’ frat IPO. Southwest’s hangover. Nobel’s burger-flipping prize.

🩲 “Who wears short shorts?” — Chubbies’ frat IPO. Southwest’s hangover. Nobel’s burger-flipping prize.

The artist behind Chubbies’ shorts is going public, but it’s really a fraternity. Southwest Airlines just canceled so many weekend flights that its stock dropped (and the mysteries began). And the Nob...

12 Okt 202119min

🦇 “Keep Elon Weird” — Saudi’s soccer cinderella. Tesla’s Austin move. Asana’s CEO secret.

🦇 “Keep Elon Weird” — Saudi’s soccer cinderella. Tesla’s Austin move. Asana’s CEO secret.

Asana’s stock is a top stock of 2021 - and their CEO has been buying more and more of his own stock all year. Tesla just quit California to move to Austin, but the real story here is every company *ex...

11 Okt 202118min

👖 “Cotton Catastrophe” — Levi’s chain. Perfect Day’s meat ice cream. Gen Z’s Nike-fication.

👖 “Cotton Catastrophe” — Levi’s chain. Perfect Day’s meat ice cream. Gen Z’s Nike-fication.

Levi’s stock surged 8% not because of jeans it’s selling, but because of what it’s buying. Perfect Day hit a $1.5B valuation for pioneering a new phase in the Future Food industry: Meat-Based-Meat-Wit...

8 Okt 202118min

🖼️ “1/1000th of a Bob Ross” — Cruise’s $50B robo-taxi ride. Masterworks’ unicorn painting. Google’s carb nudge.

🖼️ “1/1000th of a Bob Ross” — Cruise’s $50B robo-taxi ride. Masterworks’ unicorn painting. Google’s carb nudge.

Cruise’s robo-taxis are already driving through the streets of San Francisco, which could deliver GM an extra $50B in sales. Masterworks hit a $1B valuation by letting you buy a piece of a Picasso. An...

7 Okt 202119min

🍷 “Hey Alexa, pour Pinot” — Napa’s audio wine. Twitter’s tipping. Oil’s $5 per gallo

🍷 “Hey Alexa, pour Pinot” — Napa’s audio wine. Twitter’s tipping. Oil’s $5 per gallo

Duckhorn Vineyards just IPO’d as a pure-play pinot stock, but its latest move isn’t drinking wine, it’s listening to wine. Oil prices just hit record highs worldwide — and that’s really a tax on the e...

6 Okt 202119min

🦑 “#SquidGame” — Netflix’s squid strategy. Crypto’s physical stores. Undersea Cables’ moment.

🦑 “#SquidGame” — Netflix’s squid strategy. Crypto’s physical stores. Undersea Cables’ moment.

Squid Game has become a market-moving Netflix show messing with stocks. The latest move in digital cryptocurrencies is physical crypto stores. And a 470-mile undersea electric cable by National Grid i...

5 Okt 202119min

🍸 “What happens at Cosmo” — Merck’s Covid pill. Vegas’ $5.7B Cosmopolitan. Ozy’s Fyre Fest.

🍸 “What happens at Cosmo” — Merck’s Covid pill. Vegas’ $5.7B Cosmopolitan. Ozy’s Fyre Fest.

Merck jumped 16% on word it may have created a Covid-crushing pill, then its stock created a Corporate Conga Line. The Cosmopolitan Hotel in Vegas sold for $5.7B and the winners are bach parties and B...

4 Okt 202120min

👕 “The Yeezy Premium” — Kanye + The Gap. Dollar Tree’s  $2. Star Wars’ cruise strategy.

👕 “The Yeezy Premium” — Kanye + The Gap. Dollar Tree’s $2. Star Wars’ cruise strategy.

The Gap stock popped because, you know, Kanye — So we’re breaking down the size of the Yeezy Price Premium ($58 per hoodie). A new dollar store opens every 6 hours in the US, but Dollar Tree’s newest ...

1 Okt 202119min

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