😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1631)

🏡 “How to survive a Zucking” — Nextdoor’s $4B SPAC. Bloomingdale’s millennial mall. The Jedi’s $10B fail.

🏡 “How to survive a Zucking” — Nextdoor’s $4B SPAC. Bloomingdale’s millennial mall. The Jedi’s $10B fail.

Neighborhood social network Nextdoor is going public via SPAC, but the real story here is how it survived a Zucking. Bloomingdale’s is whipping up a new version of itself called Bloomie’s — it’s way s...

8 Jul 202118min

🏒 “Watch this penalty shot for $0.99” — Torrid’s plus-size IPO. Didi’s 20% plummet. Buzzer’s sports savior.

🏒 “Watch this penalty shot for $0.99” — Torrid’s plus-size IPO. Didi’s 20% plummet. Buzzer’s sports savior.

The best-performing IPO of last week got no attention: Torrid noticed that 67% of US women are plus sized, but only 14% of US clothing sales are. Didi plummeted 20% after going public because we’re in...

7 Jul 202117min

👋 “Bezos is gone” — Amazon’s new CEO. Foot Locker’s blister. Wheels Up’s private jet pop.

👋 “Bezos is gone” — Amazon’s new CEO. Foot Locker’s blister. Wheels Up’s private jet pop.

Jeff Bezos officially stepped down as Amazon CEO yesterday, so we’re introducing you to the new guy. Private jets are living their best lives right now and Wheels Up is the 1st purely private plane st...

6 Jul 202119min

🎨 “TikTooooook” — TikTok’s tripling. LegalZoom’s piggyback IPO. Exxon’s Greenpeace.

🎨 “TikTooooook” — TikTok’s tripling. LegalZoom’s piggyback IPO. Exxon’s Greenpeace.

TikTok just made 1 small change to your videos with 1 huge impact. LegalZoom IPO’d thanks to America having its most entrepreneurial year ever. And Exxon Mobil’s CEO just got caught in a sting operati...

2 Jul 202118min

🍯 “Date-friendly food” — Bumble’s 1st restaurant. Trane’s air conditioners. Gympass’ $2B workout.

🍯 “Date-friendly food” — Bumble’s 1st restaurant. Trane’s air conditioners. Gympass’ $2B workout.

Bumble is opening up its very first restaurant (not a typo) in New York. With an epic heatwave, we’re looking at air conditioner icon Trane Technologies, whose stock is enjoying an all-time high. And ...

1 Jul 202118min

🍭 “No more candy eCigs” — Juul’s $40M settlement. United’s more legroom. Foxconn’s 8th wonder.

🍭 “No more candy eCigs” — Juul’s $40M settlement. United’s more legroom. Foxconn’s 8th wonder.

Juul is paying up $40M for its role in the teen vaping epidemic. United Airlines just made the biggest airplane order in a decade. And Foxconn was supposed to build the “8th Wonder of the World” in Wi...

30 Jun 202117min

🤑 “I Venmo’d Venmo” — Venmo’s hook-em-book-em. Facebook’s platinum pegasus. Honda’s awkward alliance.

🤑 “I Venmo’d Venmo” — Venmo’s hook-em-book-em. Facebook’s platinum pegasus. Honda’s awkward alliance.

Venmo’s been so free for so long. But that may change with its new hook-em-then-book-em strategy. Facebook hit a platinum pegasus $1 trillion valuation after winning its most important lawsuit ever. A...

29 Jun 202118min

🐩 “Chewy’s Shiba-Doodle purebred” — Chewy’s pet adoption. Peacock’s Hamilton moment. Infrastructure’s 2 un-compromises.

🐩 “Chewy’s Shiba-Doodle purebred” — Chewy’s pet adoption. Peacock’s Hamilton moment. Infrastructure’s 2 un-compromises.

Chewy has a plan to turn you into its profit puppy: Pet adoption. In an unprecedented moment in Olympic history, NBC’s Peacock will be streaming the games to peacock (we’re calling it their Hamilton M...

28 Jun 202118min

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