😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1626)

PART 1 👜Birkin: The Handbag That Costs More Than Your House

PART 1 👜Birkin: The Handbag That Costs More Than Your House

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to Lo...

2 Sep 202525min

💪 “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

💪 “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets o...

28 Aug 202550min

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at...

27 Aug 202520min

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at...

26 Aug 202522min

🌵 “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

🌵 “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

Burning Man is the biggest event for billionaires in the world… so why is it losing millions?The US Gov’t is getting 10% of Intel in exchange for taxpayer $$… Uncle Sam CEO?Pleasure reading is down 40...

25 Aug 202522min

💆‍♀️ “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

💆‍♀️ “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

Equinox is adding AI robot masseuses to 60 of their gym locations… and it’s actually good for the job market.Robinhood launched football betting predictions… It’s a sports betting QB sneak.Millennials...

22 Aug 202522min

🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

Taco Bell is launching a new thing every month… because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America… and now it’s on Amazon.Bilt does credit cards, but also a come...

21 Aug 202522min

🪨 “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

🪨 “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.Italian Marble has never been more in demand… and never more of a family biz.8 Sleep just raised $100M for a ...

20 Aug 202522min

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