đŸ˜Œ “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

đŸ˜Œ “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car
 but was the publicity worth the price?

The number of male nurses in America has tripled
 and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app
 he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices
 and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Polaroid: Invented (sort of) by a 3-year-old 📾


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1626)

The Spirit Airline-ification of cars — Pandora’s talking ads — and the Phase I trade deal

The Spirit Airline-ification of cars — Pandora’s talking ads — and the Phase I trade deal

V-commerce — aka “voice commerce” has new momentum after online radio Pandora tests ads that let you talk back. Car prices are starting to mimic airplane ones, forcing you to pay extra if you want any...

16 Des 201916min

Lyft launches car rental — Disney didn’t tell Hasbro about Baby Yoda — Delta is really a credit card

Lyft launches car rental — Disney didn’t tell Hasbro about Baby Yoda — Delta is really a credit card

If you noticed that Avis shares plunged, that’s because Lyft just whipped up a car rental service. The hero of Disney+ has been Baby Yoda, but toy-maker Hasbro didn’t get the memo and missed out on mi...

13 Des 201916min

Lulu tries to become Nike — How Saudi Aramco makes $90B in profits/year — Away’s drama arrives

Lulu tries to become Nike — How Saudi Aramco makes $90B in profits/year — Away’s drama arrives

Oil legend Saudi Aramco is the most valuable company in the world and it just IPO’d, but how does it make money? Luggage brandicorn Away went through a week worse than your worst travel trip, so we’re...

12 Des 201917min

Vail Resorts’ adds 17 slopes — Yumi’s epic investors — NAFTA is reborn as USMCA

Vail Resorts’ adds 17 slopes — Yumi’s epic investors — NAFTA is reborn as USMCA

Just in time for your first turns, Vail Resorts’ earnings gave insights on where you should ski — and highlighted the growing showdown on ski passes. Yumi raised $8M for fancy subscription baby food, ...

11 Des 201917min

Airbnb’s investment in the WeWork for housing — Amazon’s JEDI business ethics — The Volker Rule

Airbnb’s investment in the WeWork for housing — Amazon’s JEDI business ethics — The Volker Rule

Yesterday we broke down why Airbnb shouldn’t acquire a competitor — now they just took the first step in acquiring another called Zeus. Amazon lost the $10B JEDI contract with the government, but its ...

10 Des 201918min

Waymo’s robotaxis hit the app store — Otis Elevator spinoff — HipCamp could be Airbnb’s next acquisition

Waymo’s robotaxis hit the app store — Otis Elevator spinoff — HipCamp could be Airbnb’s next acquisition

Alphabet’s self-driving car company, Waymo, just took a big step towards real robotaxis — an app for the general public. Otis Elevators made skyscrapers possible, and now it’s getting spun-off into it...

9 Des 201918min

Rent The Runway hooks up with W Hotels — GM & LG joint venture a battery — Tupperware’s plastic strategy

Rent The Runway hooks up with W Hotels — GM & LG joint venture a battery — Tupperware’s plastic strategy

Rent the Runway partnered up with W Hotels so you don’t have to pack clothes for vacation. GM and LG are launching a joint venture focused on car batteries, which are the critical (and absurdly expens...

6 Des 201917min

Canada Goose’s freezing store — Nintendo’s best week ever — Duolingo hits $1.5B valuation

Canada Goose’s freezing store — Nintendo’s best week ever — Duolingo hits $1.5B valuation

Absurdly expensive coat designer Canada Goose just opened up a store that literally snows inside — “experiential retail” is now “sensational retail.” Nintendo’s Switch console just enjoyed its best we...

5 Des 201918min

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