😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1626)

Walmart gets its M.D., WeWork’s acquires Spacious, and Dollar Tree & Dollar General’s Matrix-like tariff creativity

Walmart gets its M.D., WeWork’s acquires Spacious, and Dollar Tree & Dollar General’s Matrix-like tariff creativity

WeWork just acquired Spacious before its IPO, and the startup’s business model fascinated us. Walmart is stealthily testing out a new health center it could take nationwide. And Dollar Tree and Dollar...

3 Sep 201915min

Amazon gets in with the Yankees, Forever 21’s bankruptcy, and higher minimum wages can save companies money

Amazon gets in with the Yankees, Forever 21’s bankruptcy, and higher minimum wages can save companies money

The Disney merging with Fox saga is officially over now that Disney sold YES Network… partially to Amazon. Forever 21 is a fast-fashion founding father, but it’s reportedly going bankrupt (there’s ano...

30 Aug 201914min

Peloton’s IPO, Fitbit launches a health subscription, and Amazon Ring partners with police

Peloton’s IPO, Fitbit launches a health subscription, and Amazon Ring partners with police

Peloton’s IPO — we literally printed off the IPO filing documents, got on a Peloton, and discovered that Peloton wants to be a religion. Fitbit’s taking on Apple by launching its own subscription serv...

29 Aug 201916min

Costco’s absurd China debut, Smucker’s peanut butter problems, and the cigarette re-merger

Costco’s absurd China debut, Smucker’s peanut butter problems, and the cigarette re-merger

Costco just opened up its first physical store in China and the reaction was huge (the store had to close early). Smucker’s dropped 8% on word its peanut butter is facing price cut problems (and other...

28 Aug 201914min

Hasbro’s $4B cartoon deal, Fried Chicken’s market-moving moment, and Dish’s 5G future

Hasbro’s $4B cartoon deal, Fried Chicken’s market-moving moment, and Dish’s 5G future

First Popeye’s and Chick-fil-a went at it over a new fried chicken sandwich, then KFC added a Beyond Meat faux-meat burger. Hasbro is dropping $4B for British cartoon Peppa Pig (and it’s also getting ...

27 Aug 201916min

White Claw murdered beer, Knewz wants to replace Apple News, and the Trade War’s bloodiest day

White Claw murdered beer, Knewz wants to replace Apple News, and the Trade War’s bloodiest day

Stocks plummeted at the end of last week on the biggest escalation in the US/China trade war yet (it got personal). White Claw by the Mark Anthony group is the spiked seltzer whose sales have quadrupl...

26 Aug 201915min

Dick’s Sporting Goods’ big gun test, Wheels Up is a country club for private jets, and Germany’s negative interest rate opposite day

Dick’s Sporting Goods’ big gun test, Wheels Up is a country club for private jets, and Germany’s negative interest rate opposite day

Dick’s pulled a classic tool out of its belt: A/B Testing. Our “Unicorn of the Day” is Wheels Up, which claims it’ll be the Airbnb of private jets (and Tom Brady and Serena Williams are members). And ...

23 Aug 201916min

WeWork’s IPO is really MeWork, JPM shuts down its cash app, and Waymo opens up its self-driving brain

WeWork’s IPO is really MeWork, JPM shuts down its cash app, and Waymo opens up its self-driving brain

We dove into WeWork’s IPO paperwork (its S-1) Snacks style. JPMorgan is shutting down a payment app, but it’s a major lesson on how to quit something smartly. And Waymo (owned by Google) is sharing it...

22 Aug 201913min

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