😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1626)

👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

Twinkie is embracing 4/20 with Munchies Mobiles... because the US economy is now PG-13.China just stopped selling us Rare Earth Metals… We call it the Acupuncture Needle Strategy.Say hello to “Nepo-pr...

17 Apr 202522min

📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

Harvard is taking on the Trump admin for $2B… so we looked at the Economics of Endowments.60% of Coachella ticket sales were payment plans… it’s not buy-now-pay-later, it’s pay-now-party-later.Netflix...

16 Apr 202522min

🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.

🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.

Chinese factories are retaliating in the trade war… with TikTok videos exposing $5 Lulu pants.Moleskine’s journals are thriving despite the digital age… because they created a Gen Z Board.Will Instagr...

15 Apr 202521min

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#FooeyVuitton).Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.”Trump’s...

14 Apr 202521min

🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

Yesterday we covered the trade war pause… today the behind-the-scenes Trump drama.Versace was just sold to its Italian cousin Prada at ½ price… because time kills all deals.Nick just got his 1st colon...

11 Apr 202522min

💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

Trump paused most tariffs, except for 1: USA vs China… Who will win the isolation game?The Masters golf tourney begins today… but the real strategy is in the $1.50 sandwiches.Harry’s Razors filed to I...

10 Apr 202522min

🐺 “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

🐺 “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

Colossal brought the Dire Wolf back from extinction… by using a strategy from Hollywood.The #1 winner of the Trade War? ThredUp… The second-hand clothing stock has doubled this year.Shopify is requir...

9 Apr 202522min

🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.

🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.

Should you buy the stock dip?... The best way to decide is with our stock Time Machine.Artipope just unveiled a $4,000 baby carrier… because the best status symbol is “status subtle.”Ford launched emp...

8 Apr 202522min

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