😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1631)

👋 “We quit your job” — Exit’s job-quitting concierge. Dick’s Sporting Goods’ kids app. 1-BR apt in NYC: $4,500/month.

👋 “We quit your job” — Exit’s job-quitting concierge. Dick’s Sporting Goods’ kids app. 1-BR apt in NYC: $4,500/month.

Japanese startup Exit will quit your job for you… because every job has a “hidden severance”.Dick’s Sporting Goods stock is up 600% in 5 years… but its secret is a high school sports app.Rent for a 1-...

4 Sep 202425min

🧃 “The 1st Fruit Juice” — Capri Sun’s pouches. Intel’s design strategy. Boar’s Head’s Boeing Moment.

🧃 “The 1st Fruit Juice” — Capri Sun’s pouches. Intel’s design strategy. Boar’s Head’s Boeing Moment.

Capri Sun is adding bottles to compliment their legendary pouches… but this German company’s origin story is wild.Intel stock fell to its lowest level in 11 years, so it’s thinking of breaking itself ...

3 Sep 202423min

🤮 “Sickest Day of the Year” — Sick Days are surging. SharkNinja’s online reviews. Telegram’s CEO arrested.

🤮 “Sickest Day of the Year” — Sick Days are surging. SharkNinja’s online reviews. Telegram’s CEO arrested.

Today is the biggest sick day of the year… as sick days overall are surging in America.SharkNinja’s stock has climbed 140% this year… here’s how it’s taken over your kitchen.Telegram’s founder just go...

30 Aug 202423min

👁️ “Nvidia’s watch party” — A.I.'s Biggest Day. Mister Softee’s soft-serve biz. Ozempic’s Direct-To-Tummy.

👁️ “Nvidia’s watch party” — A.I.'s Biggest Day. Mister Softee’s soft-serve biz. Ozempic’s Direct-To-Tummy.

Nvidia just announced earnings that were so big, people hosted parties… but the results were a Rorschach Test for Wall Street.Mister Softee’s ice cream trucks have shrank in number by two thirds… beca...

29 Aug 202423min

👟 “Dad Shoe Destiny” — New Balance’s renaissance. Ulta’s Warren Buffett win. Sports Betting vs. Stock Investing.

👟 “Dad Shoe Destiny” — New Balance’s renaissance. Ulta’s Warren Buffett win. Sports Betting vs. Stock Investing.

New Balance just passed Under Armour in sales… because of its Dad Shoe pivot.Warren Buffett’s newest investment? $260M in Ulta Beauty… because Ulta changed how ya buy makeup.A wild new study breaks do...

28 Aug 202423min

🐶 “Who gets the dog?” — Pet Prenups are trending. The US Open’s economics. Ikea’s used marketplace.

🐶 “Who gets the dog?” — Pet Prenups are trending. The US Open’s economics. Ikea’s used marketplace.

The US Open is selling $12M worth of just one cocktail… because tennis found a new business model.Ikea just launched an official used furniture biz… to beat Facebook Marketplace.The newest trend in re...

27 Aug 202422min

🖍️ “13 Million Crayons A Day” — Crayola’s billion-dollar biz. Call Her Daddy’s $125M deal. Why stocks hit All-Time Highs (hint: Game of Thrones)

🖍️ “13 Million Crayons A Day” — Crayola’s billion-dollar biz. Call Her Daddy’s $125M deal. Why stocks hit All-Time Highs (hint: Game of Thrones)

Stocks just reached all-time-highs… and it’s all because of Ned Stark & Game of Thrones.Crayola is about to hit $1B in annual sales… because its crayons have Main Character Energy.The biggest podcast ...

26 Aug 202426min

THROWBACK 🍺 The power of 1,000 true fans, with Athletic Brewing’s CEO

THROWBACK 🍺 The power of 1,000 true fans, with Athletic Brewing’s CEO

Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise thi...

19 Aug 202452min

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