😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1631)

🌬️ “Chewing Gum is Out” — Orbit’s gum turnaround. GM’s $8B robotaxi hole. Job Promotion dropoff.

🌬️ “Chewing Gum is Out” — Orbit’s gum turnaround. GM’s $8B robotaxi hole. Job Promotion dropoff.

Chewing gum sales have fallen for 14-straight years… so Orbit’s pivoting from freshness to mindfulness.Job promotions have fallen by half in the past couple years… it stinks, but it also helps.And Gen...

13 Jun 202424min

🏏 “Sticky Wickets” — Cricket’s Team USA tech workers. Venmo’s Apple nightmare. Netflix’s 5-word lawsuit.

🏏 “Sticky Wickets” — Cricket’s Team USA tech workers. Venmo’s Apple nightmare. Netflix’s 5-word lawsuit.

Team USA plays #1 India today in the Cricket World Cup… and it’s thanks to our tech workers.Netflix faces a $170M lawsuit for the series “Baby Reindeer”... and it all comes down to 5 words.PayPal’s st...

12 Jun 202424min

🫒 “Squeeze Me” — Graza’s $50M olive oil. Apple’s AI Intelli-phone. The Starbucks of ATMs.

🫒 “Squeeze Me” — Graza’s $50M olive oil. Apple’s AI Intelli-phone. The Starbucks of ATMs.

Graza is selling $50M of olive oil with 1 innovation… squeezable olive oil bottles.Apple’s 1st big AI announcement reveals the future of the iPhone… we call it “The Intelli-phone.”ATMs are evolving to...

11 Jun 202427min

👨‍❤️‍💋‍👨 “Sleeping in Seattle” — Hollywood’s kiss-less movies. Costco’s Chevy car deal. Roaring Kitty’s GameStop return.

👨‍❤️‍💋‍👨 “Sleeping in Seattle” — Hollywood’s kiss-less movies. Costco’s Chevy car deal. Roaring Kitty’s GameStop return.

Hollywood is in a “Kissing Recession” — Love scenes are disappearing, we’ll tell ya why.Costco struck an electric car deal with GM — Because Costco is the biggest US car dealership.And Roaring Kitty s...

10 Jun 202422min

💩 “Smelly in Paris” — Olympics $1.5B river cleanup. James Bond’s spy business. Lululemon’s nightlife opportunity.

💩 “Smelly in Paris” — Olympics $1.5B river cleanup. James Bond’s spy business. Lululemon’s nightlife opportunity.

50 days before the Olympics, Paris is still cleaning up its river for the swimming events… And paying $1.5B to do it.A startup run by British spies consults 40% of the world’s biggest companies… it’s ...

7 Jun 202424min

🐂 “Lone Star Stock Exchange” — Texas’s new stock market. Champion’s final sweatshirt. Boeing’s space launch.

🐂 “Lone Star Stock Exchange” — Texas’s new stock market. Champion’s final sweatshirt. Boeing’s space launch.

Texas is building its 1st stock market… either because of politics or competition.Sweatshirt icon Champion is getting sold and (kinda) shut down… because of our Fads rule.Boeing is back after launchin...

6 Jun 202425min

🥤 “Pepper’s the new Pepsi” — Dr Pepper’s Swiss surge. Ford’s $1B train station. Dave Chappelle’s anti-phone startup.

🥤 “Pepper’s the new Pepsi” — Dr Pepper’s Swiss surge. Ford’s $1B train station. Dave Chappelle’s anti-phone startup.

Dr Pepper just passed Pepsi to become America’s #2 soda.Ford’s $1 Billion renovated Detroit train station reopens tomorrow.And Dave Chappelle is powering a startup called Yondr… A fanny pack prison fo...

5 Jun 202426min

🎂 “Happy Birthday, Napster” — Napster’s 25-year legacy. Starbucks’ 1-hour wait problem. Amex’s Gen Z credit card love.

🎂 “Happy Birthday, Napster” — Napster’s 25-year legacy. Starbucks’ 1-hour wait problem. Amex’s Gen Z credit card love.

Starbucks is facing 40-minute waits… and you can blame Iced Latte Logistics.Happy 25th birthday to Napster… The OG disruptor is gone, but its legacy is thriving.And Amex just revealed the biggest divi...

4 Jun 202426min

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