😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1631)

🩱 “85% off Ozempic” — Ozempic’s weight-loss dupe. Burger King’s free-tuition strategy. Red Lobster’s shrimp bankrupt-sea.

🩱 “85% off Ozempic” — Ozempic’s weight-loss dupe. Burger King’s free-tuition strategy. Red Lobster’s shrimp bankrupt-sea.

Coca-Cola, Lockheed Martin, & Burger King are all pursuing the same marketing strategy: Pay your tuition — Companies are dishing out scholarships because brands are the new institutions.Ozempic is fac...

21 Mai 202423min

🐔 “Chicken Finger Financier” — Raising Cane’s secret sauce. Mercedes’ “Alabama Discount”. Copper’s the new gold.

🐔 “Chicken Finger Financier” — Raising Cane’s secret sauce. Mercedes’ “Alabama Discount”. Copper’s the new gold.

Raising Cane’s has become the fastest growing chicken chain in the country, it’s 10x bigger than Sweetgreen — But their secret sauce is actually an app… that you can’t use.A Mercedes’ factory voted ag...

20 Mai 202422min

🫠 “Promotion, Pay Raise, or Taco Tuesday?” — The secret to job satisfaction. Netflix’s NFL Christmas gift. Wayfair’s 1st megastore.

🫠 “Promotion, Pay Raise, or Taco Tuesday?” — The secret to job satisfaction. Netflix’s NFL Christmas gift. Wayfair’s 1st megastore.

Job satisfaction just hit a record high 62.7% in America, but it also revealed a strange paradox — More Americans prefer company culture than a promotion or pay raise.Netflix just gave itself the bigg...

17 Mai 202423min

❤️ “Elmo the Influencer”  — Sesame Street’s Instagram strategy. Uber’s new Costco run. Google is killing Google Search with AI.

❤️ “Elmo the Influencer” — Sesame Street’s Instagram strategy. Uber’s new Costco run. Google is killing Google Search with AI.

Elmo, Big Bird, and Mr. Snuffleupagus are trending on social media because of Sesame Street’s new strategy — Sometimes you’ve got to do things that don’t scale.Uber just launched its newest form of tr...

16 Mai 202423min

🩲 “Kim’s gravitational force” — Skims WNBA win. Made In China’s 100% tariff. Pizza Hut’s burger strategy.

🩲 “Kim’s gravitational force” — Skims WNBA win. Made In China’s 100% tariff. Pizza Hut’s burger strategy.

Kim Kardashian’s Skims just announced a WNBA partnership — Because Skims is competing where Victoria’s Secret and Spanx won’t play.Pizza Hut is launching its first… hamburger — But 30 years ago, McDon...

15 Mai 202423min

🏒🏀 “New York Sports, Inc.” — Madison Square Garden’s playoff stock pop. GameStop’s return of the kitty. OpenAI’s ease-of-use.

🏒🏀 “New York Sports, Inc.” — Madison Square Garden’s playoff stock pop. GameStop’s return of the kitty. OpenAI’s ease-of-use.

With the Knicks and Rangers deep in the playoffs for the first time in decades, MSG Sports stock is winning right now — But it suffers from the Diva Discount (we’re talking James Dolan).Sam Altman and...

14 Mai 202424min

🧊 “Buy a North Pole Condo” — 15k acres of Arctic real estate. Warby Parker’s perfection. Chevy Malibu’s extinction.

🧊 “Buy a North Pole Condo” — 15k acres of Arctic real estate. Warby Parker’s perfection. Chevy Malibu’s extinction.

The world’s most-northern piece of real estate just hit the market for $300M — We predict who will buy Svalbard, and what kind of wild polar park it will become.Warby Parker’s stock surged 18% last we...

13 Mai 202421min

🇨🇭 “Swiss Army Knifeless” — Victorinox’s blade pivot. Disney & HBO’s Stream Team. The $400 red pineapple.

🇨🇭 “Swiss Army Knifeless” — Victorinox’s blade pivot. Disney & HBO’s Stream Team. The $400 red pineapple.

Victorinox’s legendary Swiss Army Knife faces an existential challenge: knife bans — So it’s offering a knife-less swiss army knife that’s actually more like a steak knife.Disney and Warner Brothers D...

10 Mai 202422min

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