😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1635)

👞👞👞 “You own 3.6 pairs of Birks” — Birkenstock’s IPO day. Roku’s MoneyBall strategy. The most generous billionaire ever.

👞👞👞 “You own 3.6 pairs of Birks” — Birkenstock’s IPO day. Roku’s MoneyBall strategy. The most generous billionaire ever.

249-year old Birkenstock goes public today with an IPO — And if “The Lindy Effect” applies, Birkenstock will live *another* 249 years.Roku’s new streaming strategy: Buy leftover TV shows — We call it ...

11 Okt 202320min

🇮🇱 🇵🇸 “From Blockade to Siege” — Gaza’s Economic War. The French Fry Index. Metropolis’ $1.7B parking lot.

🇮🇱 🇵🇸 “From Blockade to Siege” — Gaza’s Economic War. The French Fry Index. Metropolis’ $1.7B parking lot.

After the surprise attack from Hamas, Israel is responding with punishing economics — It’s escalating its blockade on the Gaza Strip to a siege.The biggest potato company in America? It’s $13B Lamb & ...

10 Okt 202321min

🛞 “Restaurants sell Tires” — Michelin’s Guide’s wild history. Meta’s AI celebs. ExxonMobil’s OPEC-killer.

🛞 “Restaurants sell Tires” — Michelin’s Guide’s wild history. Meta’s AI celebs. ExxonMobil’s OPEC-killer.

The Michelin Guide is expanding from restaurants to hotels — This tire company (Michilin) getting into travel guides is one of the great stories of marketing history. To make AI happen, Meta launched ...

9 Okt 202322min

🥤 “Huge Millennial Water Bottle” — Stanley’s tumbler surge. The Ozempic Effect. Shrek’s music stock.

🥤 “Huge Millennial Water Bottle” — Stanley’s tumbler surge. The Ozempic Effect. Shrek’s music stock.

The #1 trending water bottle right now? It’s not Swell, Nalgene, or Klean Kanteen. It’s Stanley — Stanley sales are up 275% because of one “minnovation”.Ozempic is already being used by a shocking num...

6 Okt 202322min

🤖🏃🏻 “AI Forrest Gump” — Tom Hanks’ deepfake drama. World Cup’s 2030 dictator decision. Airbnb’s Pre-Apology Tour.

🤖🏃🏻 “AI Forrest Gump” — Tom Hanks’ deepfake drama. World Cup’s 2030 dictator decision. Airbnb’s Pre-Apology Tour.

FIFA just announced the 2030 World Cup hosts… sorry 6 different countries as co-hosts — Because sports has a Dictator Problem.Airbnb is facing more challenges right now than it ever has – So Airbnb’s ...

5 Okt 202320min

💰 “Geniuses are eccentric. So are frauds” — SBF’s trial begins. Mean Girls on TikTok. Millennials’ financial win.

💰 “Geniuses are eccentric. So are frauds” — SBF’s trial begins. Mean Girls on TikTok. Millennials’ financial win.

Sam Bankman-Fried’s criminal trial just kicked off with some wild details ($55M for Tom Brady to work 20 hours?) — But we noticed some similarities between geniuses and frauds.You can now watch the en...

4 Okt 202320min

🧸 “Toy-vasion” — Toys ‘R’ Us’ land-air-sea plans. Covid’s Nobel Prize. Sphere’s U2 concert.

🧸 “Toy-vasion” — Toys ‘R’ Us’ land-air-sea plans. Covid’s Nobel Prize. Sphere’s U2 concert.

Toys ‘R’ Us is back with an ambitious expansion plan that they call “land, air, and sea” — Because location isn’t just a physical place, it’s also a mindset.The Nobel Prize was awarded to 2 scientists...

3 Okt 202319min

🍽️ “Death of a Meal Kit” — Blue Apron’s autopsy. The Stock Market’s sad September. Porsche’s 1st apartment.

🍽️ “Death of a Meal Kit” — Blue Apron’s autopsy. The Stock Market’s sad September. Porsche’s 1st apartment.

Blue Apron was sold to Wonder for $100M — The problem? That’s 95% lower than the mealkit compay’s peak valuation. We found out why.The S&P 500 fell by 5% in September — We found the quintuple whammy o...

2 Okt 202320min

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