😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1636)

📺 “Get a Free TV (with a catch)” — Telly’s giveaway strategy. Lego’s adult sales. Home Depot’s chill zone.

📺 “Get a Free TV (with a catch)” — Telly’s giveaway strategy. Lego’s adult sales. Home Depot’s chill zone.

One new startup will give you a free big-screen TV… for free — Because they don’t want your money, they want your data. Lego’s newest toy is for people ages 18 and up, because Lego’s new favorite cust...

17 Mai 202318min

🗡️ “Zelda’s Billions” — Nintendo’s Star Wars beat. Vice Media’s bankruptcy. America’s job satisfaction.

🗡️ “Zelda’s Billions” — Nintendo’s Star Wars beat. Vice Media’s bankruptcy. America’s job satisfaction.

Nintendo just launched the latest Zelda video game — we crunched the numbers to learn that it will make more money than the last 3 Star Wars movies… combined. Vice Media is filing for bankruptcy becau...

16 Mai 202319min

🧑‍🎤👩‍🎤 “T-Swift vs. Bey” — The $1B Concert Battle. Twitter’s new CEO. Death of the free ecommerce return.

🧑‍🎤👩‍🎤 “T-Swift vs. Bey” — The $1B Concert Battle. Twitter’s new CEO. Death of the free ecommerce return.

For years, we’ve all been enjoying free returns on online orders, until now — Because returns are the Achilles Heel of ecommerce. Beyonce and Taylor Swift are both on track for the first ever $1B conc...

15 Mai 202318min

🎢 “Daycare for Teenagers” — Six Flags’ roller coaster. Gmail’s personal assistant. America’s factory gold rush.

🎢 “Daycare for Teenagers” — Six Flags’ roller coaster. Gmail’s personal assistant. America’s factory gold rush.

Six Flags just had its best quarter ever, but the CEO thinks the theme parks have become “daycare for teenagers.” The most practical use of AI is about to hit your Gmail: A personal assistant to write...

12 Mai 202318min

🎁 “Wedding gift mind-reader” — Etsy’s wedding registry. Rivian’s empty tank. Google’s foldable phone.

🎁 “Wedding gift mind-reader” — Etsy’s wedding registry. Rivian’s empty tank. Google’s foldable phone.

Since 1 out of 3 couples registered for wedding gifts on Bed Bath & Beyond, Etsy is jumping into BB&B’s bankruptcy void. We crunched the numbers on the electric truck company Rivian: It’s only got 2 y...

11 Mai 202319min

🍟 “Supersize my AI Fries” — Google’s Drive-Thru robots. Planet Fitness’ high schoolers. Airlines’ Apology Fee.

🍟 “Supersize my AI Fries” — Google’s Drive-Thru robots. Planet Fitness’ high schoolers. Airlines’ Apology Fee.

Wendy’s just got hooked up with a Google AI robot that will take your order at the drive-thru window — and it’s programmed to upsell you. Planet Fitness is letting high schoolers workout for free this...

10 Mai 202318min

👙👙 “#Dupe” — Lululemon’s knockoff embrace. Jack Dorsey’s Bluesky. Warren Buffett’s succession.

👙👙 “#Dupe” — Lululemon’s knockoff embrace. Jack Dorsey’s Bluesky. Warren Buffett’s succession.

Lululemon just had a “Dupe Swap”: You show up with a knockoff, walk out with the real thing. Twitter co-founder Jack Dorsey just ripped on Twitter and launched a rival: Bluesky — because right now we’...

9 Mai 202319min

⛏️ “He’s a gold digger” — Adidas $800M Kanye loss. Shopify’s quitting reward. Michelle Obama’s snacks.

⛏️ “He’s a gold digger” — Adidas $800M Kanye loss. Shopify’s quitting reward. Michelle Obama’s snacks.

Adidas first thought that ending Kanye’s Yeezy line would cost it $250M, but turns out it was $800M… cause when you live by the Influencer, you die by the Influencer. Shopify just announced it’s givin...

8 Mai 202319min

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